Introduction 1
Part One:Getting Started with Cocoa Touch 9
Chapter 1:Building Your First iPhone App 9
Getting the Tools 9
Installing Xcode 10
Getting the iPhone SDK 12
What Lies Ahead for the SDK? 15
Exploring Your New Tools 17
Every Flashlight Needs a Parts List 18
Some Assembly Required 22
Taking It for a Run on Your Mac 23
Revision Decision 25
Chapter 2:The Power of Brackets 29
Objective-C:The Nuts and Bolts for Your iPhone App 30
The Land of Square Brackets 30
The Object of It All 31
Telling Your Objects to Do Things 32
Masses of Classes 33
Classes in Detail 34
The Methods Behind the Madness 37
Categorically Speaking 38
Implementation:The Brains Behind the Beauty 39
Creating New Classes 41
Managing Memory 43
Take a nil Pill 45
Autorelease with Ease 46
Properties and Dots 48
Methods of Class 49
Initializing Objects 50
Deallocation Location 51
Loops:For Better or For Worse 52
Your Exceptional Code 53
Learn by Crashing 54
Selector Projector 57
Show Your id 58
Where to Go from Here 61
Developer Documentation 61
Learn to Be Lazy 64
Chapter 3:Cocoa Touch:Putting Objective-C to Work 65
Get in Cocoa Touch 65
The Big Three:Models,Views,Controllers 66
Views 67
Models 67
Controllers 68
Value Objects 69
Let's Get Primitive 69
Objectified 70
Collections 73
Copying in Depth 74
Property Lists 75
Mutable Versus Immutable 75
Make It Mutable 76
Protect Your Data 77
Delegation and Data Sources 78
Targets and Actions 80
User Interface:The Hard Way 81
User Interface:The Easy Way 86
Notifications 97
Singletons 100
Singletons as Globals 100
Where to Go from Here 101
The Language of Design 102
Chapter 4:Design Tools:Building a Better Flashlight 103
Plan Before You Code 103
Why Call in a Designer? 103
Design Goals 104
What's Unique about iPhone Design? 105
The Design Process 107
Living in Harmony with Your Designer 111
Feedback:Don't Take Your Own Word for It 113
The Providers of Feedback 113
Flashlight 2.0 115
Bigger,Stronger,Faster 115
The Light Side 116
The Flip Side 117
The Drawing Board 118
Technical Design:Between Pictures and Code 118
Start Naming 119
Where to Go from Here 121
Ready to Code! 121
Part Two:Development in Depth 125
Chapter 5:Getting Serious about Development 125
Beyond the Template 125
Pick Your SDK 126
Change Project Settings 126
Change Target Settings 127
Build Settings 132
Duplicity 134
Make It Official 135
Join the iPhone Developer Program 135
Open the Door 136
When It Fails 151
You're Now Mobile 154
Ready to Roll 154
Chapter 6:A Flashlight for Pros 155
A Guided Tour 155
Where to Start? 156
Open the Guide Book 156
Flashlight_ProAppDelegate 157
NIB Files:Something to Look At 158
MainWindow.xib 159
MainView.xib 160
View Sizing 162
Autoresizing 163
SettingsView.xib 165
AboutView.xib 168
Refine the Look 169
LightView 169
IFInfoView 174
Making Cocoa Touch Your Own 183
UIColor+Brightness 183
UIView+Brightness 184
UIView+Concealed 184
Fashion Your Models 190
SOSModel 190
FlashlightModel 192
Pull Yourself Together 194
MainViewController 194
SettingsViewController 201
AboutViewController 204
Localized Languages:Capisce? 206
Localizable.strings 206
AboutView.xib 209
Wrapping It Up 209
Part Three:The Business End 213
Chapter 7:Finishing Touches 213
Beta Testing 213
Your App Works for You...But 213
Ad Hoc ＆ Roll 215
Clean Up Your Act 227
Beautification Committee 227
Speaking in Tongues 228
Web Development 229
The Site 229
App Store,Here You Come 232
Chapter 8:For Sale 233
Sign on the Dotted Line 233
Welcome 233
First Order of Business 234
Stake Your Claim 238
Export Compliance 238
Overview 239
Ratings 244
Upload-Show It Off 245
Pricing-Pick Your Price 248
Localization 249
Review 250
Tweak It 250
The Market 252
Metrics 252
Competition 255
Two Developers,One Store 256
Pricing Strategies 258
Try Before You Buy 259
Upload 261
The Final Profile 261
The Final Target 262
The Final Build 262
The Final Upload 263
The Final Test 264
The First Promotion 265
App Review 265
Make Sure You Haven't Broken Any Rules 266
Coping with Rejection 267
Ready for Sale 268
Launch Day 269
Chapter 9:You've Got Customers! 271
Tracking Sales 271
Daily Reports 272
Monthly Financial Reports 275
Getting Paid 276
Advertising and Promotion 276
Press Release 277
Find a Mouth 277
Social Networking:Word-of-Mouth on Steroids 278
The Big Bang 281
Online Advertising 283
Promotion Codes 287
Sale Prices 289
Plotting It Out 290
Monitor Coverage 291
Customer Support 298
Everything Is Perfekt 298
Crash Course 298
Dealing with Support Email 299
Product Updates 300
New Info 300
Welcome Back,iTunes 301
Upgrades(or Lack Thereof) 302
Congratulations! 303
Part Four:Appendix 307
Appendix A:Where to Go from Here 307
Index 315