《21世纪大学商务英语综合教程教师参考书第3册》PDF下载

购买积分：12 如何计算积分？
作　　者：王燕希主编
出版社：上海：复旦大学出版社
出版年份：2010
ISBN：9787309076462
页数：313 页

图书介绍：本套教程共分四册，本册是第三册，共分10个单元。每个单元为一个主题，从不同角度循序渐进，点面结合，让学生初步接触和了解商务活动中的方方面面。

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Unit 1 International Trade 1

Part One Lead-in Activities 2

Part Two Knowledge-based Learning 7

Part Three Task-based Learning 29

Part Four General Learning 35

Unit 2 Organization Recruitment 36

Part One Lead-in Activities 37

Part Two Knowledge-based Learning 40

Part Three Task-based Learning 59

Part Four General Learning 65

Unit 3 Business Leadership 66

Part One Lead-in Activities 67

Part Two Knowledge-based Learning 72

Part Three Task-based Learning 90

Part Four General Learning 98

Unit 4 Pricing Products and Services 104

Part One Lead-in Activities 105

Part Two Knowledge-based Learning 109

Part Three Task-based Learning 129

Part Four General Learning 133

Unit 5 Banking Industry 134

Part One Lead-in Activities 135

Part Two Knowledge-based Learning 139

Part Three Task-based Learning 153

Part Four General Learning 160

Unit 6 Mergers and Acquisitions 161

Part One Lead-in Activities 162

Part Two Knowledge-based Learning 165

Part Three Task-based Learning 181

Part Four General Learning 188

Unit 7 Cross-cultural Management 189

Part One Lead-in Activities 190

Part Two Knowledge-based Learning 195

Part Three Task-based Learning 220

Part Four General Learning 226

Unit 8 Managing Multicniture Workforce 227

Part One Lead-in Activities 228

Part Two Knowledge-based Learning 233

Part Three Task-based Learning 246

Part Four General Learning 254

Unit 9 Global Economic Integration 255

Part One Lead-in Activities 256

Part Two Knowledge-based Learning 259

Part Three Task-based Learning 278

Part Four General Learning 285

Unit 10 Foreign Direct Investment 286

Part One Lead-in Activities 287

Part Two Knowledge-based Learning 290

Part Three Task-based Learning 308

Part Four General Learning 313