Unit 1 Globalization 1
Text A：China Goes Global 1
Text B：The Global Market:Translating and Localizing 8
Reading Strategy 16
Unit 2 Credit Card 19
Text A：How Does a Credit Card Work? 79
Text B：Two Essays About the History of Credit Card 27
Reading Strategy 34
Unit 3 Personal Branding and Company Branding 37
Text A：The Brand Called you 37
Text B：The Key to Successful Branding in China 46
Reading Strategy 53
Unit 4 Wal-Mart 59
Text A：The Model Manager of Wal-Mart 59
Text B：Wal-Mart Nation 67
Reading Strategy 75
Unit 5 International Trade 79
Text A：Survey of International Trade 79
Text B：Biography of Adam Smith 86
Reading Strategy 94
Unit 6 Silicon Valley Success Stories 97
Text A：Tesla Motor's Second Electric Car Will Be Made in Silicon Valley 97
Text B：The Legend of Silicon Valley 104
Reading Strategy 113
Unit 7 Marketing Innovation 115
Text A：P＆G's Innovation Culture 115
Text B：P＆G:A Japanese Marketing Success Story 123
Reading Strategy 130
Unit 8 The History of Chinese Banking System 133
Text A：The History of Chinese Banking System 133
Text B：The World Bank 141
Reading Strategy 148
Unit 9 Management 151
Text A：What Is Management? 151
Text B：Peter F. Drucker—Father of Modern Management 157
Reading Strategy 163
Unit 10 Management Theories 165
Text A：Organizing Process in Management 165
Text B：Management:Historical Perspectives 175
Reading Strategy 183
Unit 11 Microcredit 187
Text A：Loans Among Family Members 187
Text B：Loans and Family:Do They Mix? 194
Unit 12 Partnership 201
Text A：Hard Time in Starting a Small Business 201
Text B：Muhammad Yunus and His Grameen Bank 207
Unit 13 Merger and Acquisition in Business 217
Text A：Chinese M＆A:Moving Target 217
Text B：Microsoft's Mating Dance 225
Unit 14 The International Business Law 231
Text A：China's New Company Law 231
Text B：Forms of Foreign Investment in China 239
Unit 15 Learn Mandarin 245
Text A：Get Ahead,Learn Mandarin 245
Text B：Verbal Communication in Business 253
Unit 16 Business Communication 259
Text A：Nonverbal Behaviors in Different Business Cultures 259
Text B：Doing Business in the U.S.A. 268