Module 1 Introduction(简介) 1
PartⅠThe Structure of a Business Letter(外贸信函的结构) 1
PartⅡThe Layout of aBusiness Letter(外贸信函的格式) 5
PartⅢ Business Letter-Writing(商业书信的撰写) 9
PartⅣ Sentences(常用语句) 10
PartⅤ Linkage(知识链接) 13
Module2 Establishing Business Relations(建立外贸关系) 15
PartⅠWritingTechniques(写作技巧) 15
PartⅡReceived Letters&Replies(来函与回复) 16
Case 1(案例一) 16
Case 2(案例二) 18
PartⅢ English for Reference(参考英语) 19
PartⅣ Practical Writing(应用写作) 29
PartⅤ Linkage(知识链接) 32
Module3 Promotion(促销) 35
PartⅠWritingTechniques(写作技巧) 35
PartⅡ Received Letters & Replies(来函与回复) 36
Case 1(案例一) 36
Case 2(案例二) 38
PartⅢ English for Reference(参考英语) 40
PartⅣ Practical Writing(应用写作) 44
PartⅤ Linkage(知识链接) 46
Module4 Enquiries and Quotations(询价与报价) 48
PartⅠWritingTechniques(写作技巧) 48
PartⅡ Received Letters&Replies(来函与回复) 49
Case 1(案例一) 49
Case 2(案例二) 51
PartⅢ English for Reference(参考英语) 53
PartⅣ Practical Writing(应用写作) 61
PartⅤ Linkage(知识链接) 63
Module5 Offers and Counteroffers(报盘与还盘) 65
PartⅠWritingTechniques(写作技巧) 65
PartⅡReceived Letters&Replies(来函与回复) 66
Case 1(案例一) 66
Case 2(案例二) 68
PartⅢ English for Reference(参考英语) 70
PartⅣ Practical Writing(应用写作) 78
PartⅤ Linkage(知识链接) 81
Module 6 Order(订单) 83
PartⅠ WritingTechniques(写作技巧) 83
PartⅡ Received Letters & Replies(来函与回复) 84
Case 1(案例一) 84
Case 2(案例二) 86
PartⅢ English for Reference(参考英语) 88
PartⅣ Practical Writing(应用写作) 97
PartⅤ Linkage(知识链接) 99
Module 7 Payment(支付) 101
PartⅠ WritingTechniques(写作技巧) 101
PartⅡ Received Letters & Replies(来函与回复) 102
Case 1(案例一) 102
Case 2(案例二) 104
PartⅢ English for Reference(参考英语) 105
PartⅣ Practical Writing(应用写作) 110
PartⅤ Linkage(知识链接) 112
Module 8 Credit(信用证) 114
PartⅠ WritingTechniques(写作技巧) 114
PartⅡ Received Letters & Replies(来函与回复) 115
Case 1(案例一) 115
Case 2(案例二) 117
PartⅢ English for Reference(参考英语) 119
PartⅣ Practical Writing(应用写作) 125
PartⅤ Linkage(知识链接) 127
Module 9 Packing(包装) 130
PartⅠ Writing Techniques(写作技巧) 130
PartⅡ Received Letters & Replies(来函与回复) 131
Case 1(案例一) 131
Case 2(案例二) 133
PartⅢ English for Reference(参考英语) 134
PartⅣ Practical Writing(应用写作) 140
PartⅤ Linkage(知识链接) 142
Module 10 Insurance(保险) 144
PartⅠ Writing Techniques(写作技巧) 144
PartⅡ Received Letters & Replies(来函与回复) 145
Case 1(案例一) 145
Case 2(案例二) 147
PartⅢ English for Reference(参考英语) 148
PartⅣ Practical Writing(应用写作) 156
PartⅤ Linkage(知识链接) 158
Module 11 Shipment(装运) 160
PartⅠ Writing Techniques(写作技巧) 160
PartⅡ Received Letters & Replies(来函与回复) 161
Case 1(案例一) 161
Case 2(案例二) 163
PartⅢ English for Reference(参考英语) 164
Part Ⅳ Practical Writing(应用写作) 174
Part Ⅴ Linkage(知识链接) 175
Module 12 Complaints and Claims(抱怨与索赔) 178
PartⅠ WritingTechniques(写作技巧) 178
PartⅡ Received Letters& Replies(来函与回复) 179
Case 1(案例一) 179
Case 2 (案例二) 181
PartⅢ English for Reference(参考英语) 184
PartⅣ Practical Writing(应用写作) 191
PartⅤ Linkage(知识链接) 193
Module 13 Agency(代理) 195
PartⅠ WritingTechniques(写作技巧) 195
PartⅡ Received Letters & Replies(来函与回复) 196
Case 1(案例一) 196
Case 2(案例二) 198
PartⅢ English for Reference(参考英语) 200
PartⅣ Practical Writing(应用写作) 204
PartⅤ Linkage(知识链接) 206
References(参考文献) 208