Unit 1 Business Kaleidoscope 1
Suggested Teaching Schedule 1
Background Information 2
Lecturing Hints 7
Resource Data 20
Unit 2 Business Enterprise 25
Suggested Teaching Schedule 25
Rackground Information 26
Lectnring Hints 30
Resource Data 42
Unit 3 Business Plan 45
Suggested Teaching Schedule 45
Background Information 46
Lecturing Hints 49
Resource Data 60
Unit 4 Business Relationship 66
Suggested Teaching Schedule 66
Background Information 67
Lecturing Hints 71
Resource Data 83
Unit 5 Marketing 88
Suggested Teaching Schedule 88
Background Information 89
Lecturing Hints 92
Resource Data 106
Unit 6 Advertising 109
Suggested Teaching Schedule 109
Background Information 110
Lecturing Hints 114
Resource Data 125
Unit 7 Retail Business 131
Suggested Teaching Schedule 131
Background Information 132
Lecturing Hints 136
Resource Data 146
Unit 8 Banking 149
Suggested Teaching Schedule 149
Background Information 150
Lecturing Hints 153
Resource Data 163
Unit 9 E-Business 168
Suggested Teaching Schedule 168
Background Information 169
Lecturing Hints 175
Resource Data 187
Unit 10 Customer Service 192
Suggested Teaching Schedule 192
Background Information 193
Lecturing Hints 196
Resource Data 207
Answer Key for Reviews 211