Introduction 1
Part One Fundamentals of Effective SpeakingChapter 1 Acquiring the Basic Skills 2
Take Heart from the Experience of Others 4
Keep Your Goal Before You 9
Predetermine Your Mind to Success 12
Seize Every Opportunity to Practice 15
Chapter 2 Developing Confidence 18
Get the Facts About Fear of Speaking in Public 19
Prepare in the Proper Way 22
Predetermine Your Mind to Success 28
Act Confident 29
Chapter 3 Speaking Effectively the Quick and Easy Way 33
Speak About Something You Have Earned the Right to Talk About Through Experience or Study 34
Be Sure You Are Excited About Your Subject 40
Be Eager to Share Your Talk with Your Listeners 43
Part Two Speech,Speaker,and AudienceChapter 4 Earning the Right to Talk 48
Limit Your Subject 49
Develop Reserve Power 50
Fill Your Talk with Illustrations and Examples 53
Use Concrete,Familiar Words That Create Pictures 60
Chapter 5 Vitalizing the Talk 63
Choose Subjects You Are Earnest About 64
Relive the Feelings You Have About Your Topic 70
Act in Earnest 71
Chapter 6 Sharing the Talk with the Audience 72
Talk in Terms of Your Listeners'Interests 73
Give Honest,Sincere Appreciation 76
Identify Yourself with the Audience 78
Make Your Audience a Partner in Your Talk 80
Play Yourself Down 82
Part Three The Purpose of Prepared and Impromptu TalksChapter 7 Making the Short Talk to Get Action 88
Give Your Example,an Incident from Your Life 94
State Your Point,What You Want the Audience to Do 100
Give the Reason or Benefit the Audience May Expect 102
Chapter 8 Making the Talk to Inform 105
Restrict Your Subject to Fit the Time at Your Disposal 106
Arrange Your Ideas in Sequence 108
Enumerate Your Points as You Make Them 109
Compare the Strange with the Familiar 110
Use Visual Aids 117
Chapter 9 Making the Talk to Convince 120
Win Confidence by Deserving It 122
Get a Yes-Response 122
Speak with Contagious Enthusiasm 126
Show Respect and Affection for Your Audience 127
Begin in a Friendly Way 128
Chapter 10 Making Impromptu Talks 133
Practice Impromptu Speaking 134
Be Mentally Ready to Speak Impromptu 137
Get into an Example Immediately 138
Speak with Animation and Force 139
Use the Principle of the Here and Now 139
Don't Talk Impromptu—Give an Impromptu Talk 140
Part Four The Art of CommunicatingChapter 11 Delivering the Talk 144
Crash Through Your Shell of Self-Consciousness 145
Don't Try to Imitate Others—Be Yourself 146
Converse with Your Audience 148
Put Your Heart into Your Speaking 152
Practice Making Your Voice Strong and Flexible 153
Part Five The Challenge of Effective SpeakingChapter 12 Introducing Speakers,Presenting and Accepting Awards 158
Thoroughly Prepare What You Are Going to Say 160
Follow the T-I-S Formula 163
Be Enthusiastic 167
Be Warmly Sincere 167
Thoroughly Prepare the Talk of Presentation 168
Express Your Sincere Feelings in the Talk of Acceptance 169
Chapter 13 Organizing the Longer Talk 171
Get Attention Immediately 172
Avoid Getting Unfavorable Attention 180
Support Your Main Ideas 182
Appeal for Action 187
Chapter 14 Applying What You Have Learned 192
Use Specific Detail in Everyday Conversation 194
Use Effective Speaking Techniques in Your Job 195
Seek Opportunities to Speak in Public 196
You Must Persist 197
Keep the Certainty of Reward Before You 199
Acknowledgments 205