1 Language and Culture 1
1.1 Language 1
1.2 Culture 1
1.3 Relationship Between Language and Culture 1
2. Culture and Communication 1
2.1 Communication 1
2.2 Relationship Between Communication and Culture 1
Chapter Ⅰ Language,Culture and Communication 1
2 Contextual Orientation 2
4 Culture Shock and Cultural Adjustment 2
3 Globalization 2
1 Intercultural Communication 2
Chapter Ⅱ Intercultural Communication and Contextual Orientation 2
Chapter Ⅲ Cultural Meanings in Intercultural Communication 3
1 Cultural Meaning 3
2 Cultural Unique 3
3 Cultural Denotation 3
4 Cultural Connotation 3
5 Cultural Norms 3
8 Daily Social Amenities 4
7 Compliments and Praise 4
6 Arranging a Visit or An activity 4
4 Choosing Conversation Topics 4
5 Gift Giving 4
2 Addressing People 4
1 Greetings and Farewells 4
Chapter Ⅳ Intercultural Differences in Verbal Communication 4
3 Initiating Conversation 4
Chapter Ⅴ Cultural Differences in Nonverbal Communication 5
1 The Nature of Nonverbal Communication 5
2 Nonverbal Behavior 5
3 Nonverbal Communication 5
4 Differences in the Concept of Time 5
5 Differences in the Use of Space 5
6 Differences in Body Behavior 5
7 Differences in Paralanguage 5
3.5 Get Rid of Ethnocentrism 6
3.3 Observe and Study the Differences 6
3.4 Allow the Existence of Diffrences and View Other's Culture in an Objective Way 6
3.2 Face Reality and Acknowledge the Differences Between Cultures 6
3.6 Develop the Tolerance to Accidental and Cultural Offending 6
3.7 Use a Language in Accordance with Its Culture 6
3.8 Preserve One's Identity When Using a Foreign Language 6
Chapter Ⅵ Keys to Successful Intercultural Communication 6
3.1 Know Yourself 6
3 Keys to the Successful Intercultural Communication 6
2.2 Develop Students'Communicative Competence in College English Teaching 6
2.1 The Theory of Communicative Competence 6
2 Improving Communicative Competence 6
1 Awareness of Cultural Diffrences 6