Chapter 1 The Economics of Book Publishing 1
Chapter 2 Book Trade 25
Chapter 3 Marketing in Publishing:Planning for Effective Promotion 57
Chapter 4 A New Print Economy 82
Chapter 5 Online Bookselling 107
Chapter 6 Marketing Practices and Procedures 126
Chapter 7 Chips and Change 180
Chapter 8 The Personal Touch 204
Chapter 9 US Bookselling News 244
Chapter 10 UK Bookselling News 268