Contents 1
前言 1
Chapter 1 Structure and Layout of International Business Letter 1
Chapter 2 Writing for Effectiveness 21
Chapter 3 Establishing Business Relations 47
Chapter 4 Enquiries and Replies 62
Chapter 5 Quotations,Offers and Counter-Offers 80
Chapter 6 Orders 96
Chapter 7 Proforma Invoice 116
Chapter 8 Sales Promotion 126
Chapter 9 Terms of Payment 142
Chapter 10 Packing 157
Chapter 11 Shipment 170
Chapter 12 Insurance 183
Chapter 13 Complains,Claims and Adjustments 195
Chapter 14 Agencies 216
Chapter 15 Joint Venture 236
参考文献 262