Unit One 1
TEXT A This Contest Was Won Four Centuries Ago 1
TEXT B Remembering Queen Elizabeth Ⅱ:When She Was Young 8
TEXT C Who Brings the Beauty to You? 13
Unit Two 21
TEXT A From One Small Kindness 21
TEXT B Help for the Helper 28
TEXT C The Kindness of Strangers 36
Unit Three 43
TEXT A Rich Man 43
TEXT B Inventions Discovered by Mistake 50
TEXT C My Personal Manager 57
Unit Four 66
TEXT A Teaching Schools Forced to Rethink Approach 66
TEXT B Diagnosis Questions 74
TEXT C Special Pioneers 81
Unit Five 90
TEXT A This Criminal Waste 90
TEXT B Youngsters Aren't Illiterate,but They Are Not Reading Many Books 97
TEXT C Teaching Your Child to Read Using the Neurological Impress Method 103
TEXT A Emotional Quotient 112
Unit Six 112
TEXT B The Princess with the Glass Heart 118
TEXT C Family Feelings 125
Unit Seven 133
TEXT A Behavioral Variables in Segmenting Markets 133
TEXT B Marketing 140
TEXT C The Key Attributes of Managerial Responsibility 146
Unit Eight 154
TEXT A My Father Sits in the Dark 154
TEXT B The Death of a Friend 162
TEXT C Bringing up Children 168
Unit Nine 176
TEXT A Globalizing Culture:a Non-starter? 176
TEXT B MTV Goes to Asia 183
TEXT C Impact of Globalization 190
Unit Ten 198
TEXT A A Whisper of AIDS 198
TEXT B Address to the Nation:One Year After the 9-11 Attacks 206
TEXT C William J.Clinton:Farewell Address to the Nation 212
Key to the Exercises 220