Unit 1 Business Enterprise工商企业（Ⅰ） 1
Words and ExpressionsNotes to the TextExercisesUnit 2 Business Enterprise工商企业（Ⅱ） 7
Words and ExpressionsNotes to the TextExercisesUnit 3 Management企业管理 15
Words and ExpressionsNotes to the TextExercisesUnit 4 The Process of Management管理过程 27
Words and ExpressionsNotes to the TextExercisesUnit 5 The Role of the Manager经理的职责 38
Words and ExpressionsNotes to the TextExercisesUnit 6 Why Firms Engage in International Business企业从事国际商务的目的 47
Words and ExpressionsNotes to the TextExercisesUnit 7 How Firms Conduct in International Business企业从事国际商务的方式 58
Words and ExpressionsNotes to the TextExercisesUnit 8 Unique Problems in International Trade国际贸易所特有的问题 70
Words and ExpressionsNotes to the TextExercisesUnit 9 Global Marketing全球营销 85
Words and ExpressionsNotes to the TextExercisesUnit 10 Why Firms Engage in Global Marketing企业从事国际营销的目的 94
Words and ExpressionsNotes to the TextExercisesUnit 11 What is Unique about Global Marketing国际营销的特点 104
Words and ExpressionsNotes to the TextExercisesUnit 12 Finance金融 114
Words and ExpressionsNotes to the TextExercisesUnit 13 The Global Financial System全球金融体系 125
Words and ExpressionsNotes to the TextExercisesUnit 14 Financing International Trade国际贸易支付方式 135
Words and ExpressionsNotes to the TextExercisesUnit 15 Other Aids to International Trade国际贸易的其他辅助手段 154
Words and ExpressionsNotes to the TextExercisesUnit 16 The Growth of International Business and Advertising国际商务的发展与广告（Ⅰ） 173
Words and ExpressionsNotes to the TextExercisesUnit 17 The Growth of International Business and Advertising国际商务的发展与广告（Ⅱ） 190
Words and ExpressionsNotes to the TextExercisesUnit 18 Product产品 207
Words and ExpressionsNotes to the TextExercisesUnit 19 Branding,Trademark,Packaging and Labeling品牌，商标，包装和标签 223
Words and ExpressionsNotes to the TextExercisesUnit 20 Price价格 244
Words and ExpressionsNotes to the TextExercisesKey to the Exercises练习答案 258