Contents 1
Chapter One Modern Tourism 1
Lesson 1 What Is Tourism? 3
Lesson 2 Mass Tourism and New Tourism 16
Lesson 3 Tourism Organizations 32
Chapter Two The Tourist 47
Lesson 4 Defining the Person 49
Lesson 5 Determining Factors of Tourism 62
Lesson 6 Types of Tourists and Their Needs 78
Chapter Three The Travel Agency 91
Lesson 7 Travel Agents 93
Lesson 8 The Tour Brochure 105
Chapter Four Transportation 119
Lesson 9 Air Passenger Transport 121
Lesson 10 Transportation Mode Selection Decisions 133
Chapter Five The Hotel Industry 147
Lesson 11 A Brief History of Hospitality 149
Lesson 12 Hotel Structure and Staff 162
Chapter Six The Impact of Tourism 175
Lesson 13 The Economic Effects of Tourism 177
Lesson 14 The Sociocultural Effects of Tourism 189
Lesson 15 The Environmental Effects of Tourism 201
Chapter Seven Tourism in China 217
Lesson 16 An Assessment of China's Tourism Resources 219
Lesson 17 Domestic Tourism In China:Policles and Development 233
Lesson 18 China's Tourism:Opportunities,Challenges,and Strategies 250
Key to the Exercises 265
后记 283
附 285
旅游英语选读自学考试大纲 285
Ⅰ．课程的性质和学习目的 289
Ⅱ．课程内容和考核目标 290
Ⅲ．有关说明与实施要求 312
Ⅳ．题型举例 316
后记 338