Contents 1
UNIT 1 Introduction to Business 1
UNIT 2 Economic Issues 16
UNIT 3 Sectors Industries 31
UNIT 4 Capital Markets 46
UNIT 5 Technologies Trends in Business 60
UNIT 6 Business Regulations 76
UNIT 7 Human Resources Management 92
UNIT 8 Business Organizations 108
UNIT 9 Marketing Sales 123
UNIT 10 Production Management 140
UNIT 11 Effective Communication 153
UNIT 12 Business Ethics Manners 167
UNIT 13 Financial Management 181
UNIT 14 Communication Skills 195
UNIT 15 Technology-based Communication Practices 207
UNIT 16 Culture Communication 221
Key to Exercises 234
References 245