Passage What Does It Take to Become a Successful Manager 1
目录Unit 1 1
Passage for Reading Learning to Manage 10
Unit 2 13
Passage Attributes of Success 13
Passage for Reading Total Quality Management 24
Unit 3 28
Passage Why Leadership Is Important 28
Passage for Reading Mastering Yourself 36
Unit 4 41
Passage The Goal of Financial Management 41
Passage for Reading The Agency Problem and Control of the Corporation 47
Passage Marketing 51
Unit 5 51
Passage for Reading Savvy Selling 58
Unit 6 62
Revision(Ⅰ) 62
Unit 7 70
Passage Basic Types of Socioeconomic System 70
Passage for Reading Changing Socioeconomic System 77
Unit 8 83
Passage Economics—a Surprisingly Broad Subject 83
Passage for Reading The Discipline of Economics 91
Unit 9 95
Passage The European Union(EU)(Ⅰ) 95
Passage for Reading The European Union(EU)(Ⅱ) 104
Passage Patents,Copyrights,and Trademarks(Ⅰ) 107
Unit 10 107
Passage for Reading Patents,Copyrights,and Trademarks(Ⅱ) 116
Unit 11 120
Passage Globalization:What Is It? 120
Passage for Reading Globalization 129
Unit 12 133
Revision(Ⅱ) 133
Unit 13 140
Passage The International Trade Organizations 140
Passage for Reading APEC 145
Unit 14 149
Passage What Is the WTO? 149
Passage for Reading 10 Benefits of the WTO Trading System 161
Passage A Brief History of the International System of Payments(Ⅰ) 170
Unit 15 170
Passage for Reading A Brief History of the International System of Payments(Ⅱ) 179
Unit 16 182
Passage The Cashless Society(Ⅰ) 182
Passage for Reading The Cashless Society(Ⅱ) 191
Unit 17 196
Passage Physical and Financial Capital 196
Passage for Reading Prices and Returns on Equity and Debt 200
Unit 18 206
Revision(Ⅲ) 206
附录1 单词表 214
附录2 英语构词法和某些重音规则 236
附录3 财经英语翻译技巧 258
附录4 主课文参考译文 276