Unit 1
Part A The Other You 1
CONTENTS 1
Unit 2
Unit 3
Unit 4
Unit 5
Unit 6
Unit 7
Unit 8
Unit 9
Unit 10
Part B Ⅰ.My Father,Mr.Lincoln and Me 19
Ⅱ.Father and His Other Selves 28
Part C Writing Effective Business Letters 38
Part A Introduction to Popular Psychology 44
Part B Ⅰ.Chemicals and Food 63
Ⅱ.Is It Wise for Us to Contact Advanced Civilizations 70
Part C Letters 84
Part A Cure Yourself of Unhappihess 88
Part B The Art of Turning Failure into Success 113
Part C Business Letters 126
Part A How Japan Does It-And Can We Do It Too? 131
Part B The Key to Management 153
Part C Formal Invitations and Responses 173
Part A The New Immorality 176
Part B Ⅰ.A Moral for Any Age 196
Ⅱ.What Successful People Have in Common 202
Part C Informal Invitation 211
Part A The Uses of the Past 215
Part B Ⅰ.The Nature,Object and Purpose of History 233
Ⅱ.He Helped the World to Understand China 239
Part C Writing Notices,Posters and Advertisements 244
Part A Firm Friends of Ours 248
Part B Ⅰ.Traveller’s Tales 265
Ⅱ.Cultural Adjustment 271
Part C How to Write a Résumé 281
Part A Teacher And Student 288
Part B Ⅰ.Towards a Definition of Culture 303
Ⅱ.Discipline Is a Great Teacher 309
Part C Writing Telegrams and Telexes 318
Part A Salt 322
Part B Ⅰ.The Value of Time 337
Ⅱ.How to Grow Old 341
Part C Writing Instructions 348
Part A Nine Years for A And B 351
Part B Ⅰ.You Can’t Get Ahead Today Unless You Read 369
Ⅱ.Why You Should Read to Your Kids 379
Part C ABusiness Contract 386