Contents 1
Lesson One Sending Samples and Placing Orders 1
Lesson Two On Price 17
Lesson Three A Talk on MFN Treatment 31
Lesson Four How to Talk to Visitors on Your Stand 43
Lesson Five A Lecture on the GATT 57
Lesson Six Marketing 68
Lesson Seven Complaints and Handling Complaints 77
Lesson Eight Advertising 91
Lesson Nine Documents Required for D／P Payment Terms 99
Lesson Ten Packaging 114
Lesson Eleven Foreign Exchange 123
Lesson Twelve World Trade（Ⅰ） 131
Lesson Thirteen World Trade（Ⅱ） 144
Lesson Fourteen Lloyd’s of London 156
Lesson Fifteen Global Competition in a Changing World Economy 165
The Chinese Version of the Texts and Key to the Exercises 173