Unit 1 Language 1
Text Ⅰ What makes a global language? 1
Text Ⅱ The Language of Sport—Sporting Code 14
Unit 2 Cultural Differences 19
Text Ⅰ Olympism,a Source of Cultural Inspiration 20
Text Ⅱ Culture and Conflict 32
Unit 3 Economy 38
Text Ⅰ Economic History of America 38
Text Ⅱ The Sport Industry—Appreciating the History and Variety of Sport Events 55
Unit 4 Transportation 61
Text Ⅰ Transportation and the Evolution of the City 61
Text Ⅱ "From City Hall to Harlem in Fifteen Minutes!" 74
Unit 5 Values and Personalities 82
Text Ⅰ A Piece of Steak 83
Text Ⅱ Love of Life 100
Unit 6 Emotions 106
Text Ⅰ Mind and Medicine 106
Text Ⅱ Thoughts Unleash Emotions 120
Unit 7 Religion 125
Text Ⅰ Contemporary U.S.Religion 125
Text Ⅱ The Super Bowl as Religious Festival 138
Unit 8 Advertising 145
Text Ⅰ Controversies of Advertising 145
Text Ⅱ Advertising and Sport 159
Unit 9 Volunteering 166
Text Ⅰ Volunteering and Values 166
Text Ⅱ Pioneer for the Homeless 178
Unit 10 Environment 187
Text Ⅰ Green Places,Good Places 187
Text Ⅱ How"Green"Is Sport? 203
Unit 11 Novels and Movies 210
Text Ⅰ Olympism on Screen 210
Text Ⅱ Pride and Prejudice 223
Unit 12 Science and Technology 228
Text Ⅰ Darwin,Ahead of His Time,Is Still Influential 228
Text Ⅱ The Wave of Technology 241
References 247