《商务英语综合教程 4》PDF下载

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  • 作  者:朱文忠主编
  • 出 版 社:北京:高等教育出版社
  • 出版年份:2009
  • ISBN:9787040274080
  • 页数:320 页
图书介绍:本书是为商务英语专业或英语专业商务方向基础课程编写的教材。旨在提高学生的语言知识和应用能力、社会文化知识和跨文化交际能力、商务知识和基本技能以及学习能力。

Unit 1 The Nature of Politics:Realism and Idealism 10

Warm-up Activities Listening&Speaking 10

Intensive Reading The Nature of Politics:Realism and Idealism 13

Extensive Reading Criticisms of Congress 23

Reading&Writing The American Presidency 28

Unit 2 International Relations 34

Warm-up Activities Listening&Speaking 34

Intensive Reading Balances and Imbalances of Power 37

Extensive Reading What the United Nations Needs 49

Reading&Writing South-South Cooperation:Trade as a Means 55

Unit 3 Peace and War 60

Warm-up Activities Listening&Speaking 60

Intensive Reading What Causes War? 63

Extensive Reading Six Conditions Create Way to Peace 72

Reading&Writing Peace and Security Begins with Youth 78

Unit 4 Business Ethics 84

Warm-up Activities Listening&Speaking 84

Intensive Reading A Reflection on Business Ethics 90

Extensive Reading Corporate Philanthropy Responds to Disasters 101

Reading&Writing A Question of Business Ethics 108

Unit 5 Money and Banking 116

Warm-up Activities Listening&Speaking 116

Intensive Reading Inflation,Banking,and Economic Growth 119

Extensive Reading Younger Americans Going Deeper into Debt 130

Reading&Writing Sales Contract 136

Unit 6 Investment 142

Warm-up Activities Listening&Speaking 142

Intensive Reading Essentials of Investing 146

Extensive Reading Stock Market Strategies That Make a Difference 155

Reading&Writing 7th Films Inc.Investment Proposal 161

Unit 7 Globalization 166

Warm-up Activities Listening&Speaking 166

Intensive Reading Globalization 171

Extensive Reading To Think Globally and to Act Locally 183

Reading&Writing Standardization or Adaptation? 190

Unit 8 Leadership 198

Warm-up Activities Listening&Speaking 198

Intensive Reading Understanding of Leadership 202

Extensive Reading Leadership Behaviors 213

Reading&Writing Leaders and Visions 218

Unit 9 Logistics 224

Warm-up Activities Listening&Speaking 224

Intensive Reading A Big-picture View of Logistics 228

Extensive Reading Three Dimensions of Supply Chain Visibility 237

Reading&Writing The Need for Speed 242

Unit 10 Corporate Culture 248

Warm-up Activities Listening&Speaking 248

Intensive Reading Corporate Culture 254

Extensive Reading When Your Culture Needs a Makeover 263

Reading&Writing Is Your Company Two-faced? 269

Unit 11 International Business and Law 276

Warm-up Activities Listening&Speaking 276

Intensive Reading The Multinational Enterprise(Ⅰ) 281

Extensive Reading The Multinational Enterprise(Ⅱ) 291

Reading&Writing Report on a New Strategy for City Plaza Hotel 300

Words&Expressions 309