1．抵达中国Arriving in China 1
Tip 1 Addressing Chinese People(1) 9
2．入住酒店Checking in at the Hotel 10
Tip 2 Addressing Chinese People(2) 15
3．视察分公司Inspecting the Branch Company 16
Tip 3 Keeping on Chinese Staff 22
4．安排日程Arranging Business Schedule 23
Tip 4 The Character of Chinese People 26
5．指导工作Supervising the Work 27
Tip 5 Chinese Consumer Market Has Enormous Potential 32
6．工作会议Working Meeting 33
Tip 6 The Middle and Western Region—a New Hot Spot for Investment 39
7．商务洽谈Business Negotiation 40
Tip 7 Finding a Chinese Business Partner 47
8．签订合同Signing a Contract 48
Tip 8 Development Zones in China 59
9．接待客户Meeting a Customer 60
Tip 9 Making Friends Is Better than Building Connections 63
10．参加展会At a Trade Fair 64
Tip 10 Taboos ofthe Chinese People 71
11．商务宴请（一）Business dinner(1) 72
Tip 11 The Subtleties of Banquet 79
12．商务宴请（二）Business dinner(2) 80
Tip 12 Winning Chinese People's Favor 89
13．观光购物Sightseeing and Shopping 90
Tip 13 Perception of Colors of Chinese People 94
14．文化休闲（一）RecreationalActivities(1) 95
Tip 14 Regarding Modesty as a Virtue 98
15．文化休闲（二）Recreational Activities(2) 99
Tip 15 Thirty-six Stratagems—a Wise Counsel for Commercial Competition 103
16．文化休闲（三）Recreational Activities(3) 104
Tip 16 TheArt of War—a Must-read ofCEOs 110
17．告别中国Leaving China 111
Tip 17 Participating in the Construction of China 118