Part One:Historical Origins and Theoretical Foundations 2
1.Theories of Communication and Theories of Society&Peter Golding Graham Murdock 2
2.The Legacy of Robert A.Brady:Antifascist Origins of the Political Economy of Communications&Dan Schiller 14
3.The Frankfurt School and the Political Economy of Communications&Ronald V.Bettig 25
4.Communications:Blindspot of Western Marxism&Dallas W.Smythe 38
5."Introduction"to Who Knows:Information in the Age of Fortune 500&Herbert I.Schiller 59
6."Introduction"to Information and the Crisis Economy&Herbert I.Schiller 65
7.Reconstructing the Ruined Tower:Contemporary Communications and Questions of Class&Graham Murdock 69
8.The Information Commodity:A Preliminary View&Dan Schiller 89
9.The Political Economy Approach:A Critical Challenge&Oscar H.Gandy,Jr 105
10.Political Economy,Communication,and Labor&Vincent Mosco 122
11.Political Economy,Power and New Media&Robin Mansell 142
Part Two:Methodological Considerations and Disciplinary Dialogues 152
12.Abstracted Empiricism&C.Wriqht Mills 152
13.Media Sociology:The Dominant Paradigm&Todd Gitlin 169
14.The Rediscovery of"Ideology":Return of the Repressed in Media Studies&Stuart Hall 210
15.Rethinking Political Economy:Change and Continuity&Eileen R.Meehan Vincent Mosco Janet Wasko 240
16.Not Yet the Post-Imperialist Era&Herbert I.Schiller 249
17.The Political Economy of Communication and the Future of the Field&Robert W.McChesney 264
Part Three:The Power of Advertising and the Making of the Audience Commodity 274
18.Advertising at the Edge of the Apocalypse&Sut Jhally 274
19.The Restructuring of the European Advertising Industry&Armand Mattelart 286
20.Capitalism and Control of the Press&James Curran 296
21.Advertising and the Content of a Democratic Press&C.Edwin Baker 322
22.Gendering the Commodity Audience:Critical Media Research,Feminism,and Political Economy&Eileen R.Meehan 350
23.Race,Ethnicity and the Segmentation of Media Markets&Oscar H.Gandy,Jr 362