《电子商务专业英语》PDF下载

  • 购买积分:12 如何计算积分?
  • 作  者:宋德富…等编著
  • 出 版 社:北京:高等教育出版社
  • 出版年份:2009
  • ISBN:9787040262988
  • 页数:332 页
图书介绍:为了紧跟电子商务的迅速发展,《电子商务专业英语(第二版)》在内容上做了相应的调整、更新与补充。全书共有15个unit。第一部分主要介绍电子商务基础,Unit1中的新选课文ElectronicBusiness作为统领,后续课文包括B2B、B2C、电子商务基础构架、客户关系管理、物流与供应链管理等方面的介绍;第二部分围绕网上交易安全技术选取材料,内容有在线支付、安全电子交易、电子货币、网上银行、数据加密标准等。

Unit 1 1

Passage:Electronic Business 1

New Words 4

Phrases 5

Abbreviations 5

Notes to the Passage 6

Comprehension Exercises to the Passage 8

Exercises to Terms and Vocabularies 10

Translation Exercises 12

Passage for Reading:E-commerce 12

Exercises to the Passage for Reading 16

Unit 2 18

Passage:The ABCs of B2B 18

New Words 22

Phrases 23

Abbreviations 24

Notes to the Passage 24

Comprehension Exercises to the Passage 27

Exercises to Terms and Vocabularies 29

Translation Exercises 30

Passage for Reading:The E-marketplace Builder 31

Exercises to the Passage for Reading 34

Unit 3 36

Passage:The ABCs of B2C 36

New Words 39

Phrases 41

Abbreviations 42

Notes to the Passage 42

Comprehension Exercises to the Passage 44

Exercises to Terms and Vocabularies 46

Translation Exercises 47

Passage for Reading:The ABCs of ERP 48

Exercises to the Passage for Reading 53

Unit 4 55

Passage:E-business Infrastructure 55

New Words 58

Phrases 60

Abbreviations 60

Notes to the Passage 60

Comprehension Exercises to the Passage 62

Exercises to Terms and Vocabularies 65

Translation Exercises 66

Passage for Reading:On-line Shopping 66

Exercises to the Passage for Reading 70

Unit 5 72

Passage:Customer Relationship Management 72

New Words 75

Phrases 76

Abbreviations 76

Notes to the Passage 76

Comprehension Exercises to the Passage 78

Exercises to Terms and Vocabularies 81

Translation Exercises 82

Passage for Reading:Business Models on the Web 82

Exercises to the Passage for Reading 87

Unit 6 90

Passage:Supply Chain Management 90

New Words 93

Phrases 94

Notes to the Passage 94

Comprehension Exercises to the Passage 95

Exercises to Terms and Vocabularies 98

Translation Exercises 99

Passage for Reading:Supply-chain Council 100

Exercises to the Passage for Reading 102

Unit 7 104

Passage:The DES 104

New Words 106

Phrases 107

Abbreviations 108

Notes to the Passage 108

Comprehension Exercises to the Passage 109

Exercises to Terms and Vocabularies 111

Translation Exercises 112

Passage for Reading:eBay 112

Exercises to the Passage for Reading 117

Unit 8 120

Revision Ⅰ 120

Unit 9 133

Passage:On-line Payment:the Search for a Complete Solution Continues 133

New Words 136

Phrases 136

Abbreviations 137

Notes to the Passage 137

Comprehension Exercises to the Passage 138

Exercises to Terms and Vocabularies 140

Translation Exercises 142

Passage for Reading:Challenge 142

Exercises to the Passage for Reading 145

Unit 10 147

Passage:Secure Electronic Transactions 147

New Words 149

Phrases 150

Abbreviations 150

Notes to the Passage 150

Comprehension Exercises to the Passage 151

Exercises to Terms and Vocabularies 153

Translation Exercises 155

Passage for Reading:A Smart Card for Everyone? 156

Exercises to the Passage for Reading 159

Unit 11 162

Passage:Introduction to E-money 162

New Words 167

Phrases 168

Abbreviations 168

Notes to the Passage 168

Comprehension Exercises to the Passage 169

Exercises to Terms and Vocabularies 172

Translation Exercises 173

Passage for Reading:Electronic Money Mini-FAQ 174

Exercises to the Passage for Reading 176

Unit 12 178

Passage:Encryption Tutorial 178

New Words 181

Phrases 182

Abbreviations 182

Notes to the Passage 183

Comprehension Exercises to the Passage 183

Exercises to Terms and Vocabularies 186

Translation Exercises 187

Passage for Reading:Getting Started with PGP 187

Exercises to the Passage for Reading 190

Unit 13 192

Passage:Channel Management 192

New Words 195

Phrases 195

Abbreviations 196

Notes to the Passage 196

Comprehension Exercises to the Passage 198

Exercises to Terms and Vocabularies 200

Translation Exercises 202

Passage for Reading:10 Future Web Trends 203

Exercises to the Passage for Reading 208

Unit 14 211

Passage:Introduction to Payment Card Systems(Ⅰ) 211

New Words 214

Phrases 214

Abbreviations 214

Notes to the Passage 214

Comprehension Exercises to the Passage 215

Exercises to Terms and Vocabularies 217

Translation Exercises 218

Passage for Reading:Introduction to Payment Card Systems(Ⅱ) 219

Exercises to the Passage for Reading 222

Unit 15 224

Passage:Staying Safe in the E-commerce Jungle 224

New Words 227

Phrases 228

Abbreviations 228

Notes to the Passage 228

Comprehension Exercises to the Passage 230

Exercises to Terms and Vocabularies 232

Translation Exercises 233

Passage for Reading:XHTML 234

Exercises to the Passage for Reading 237

Unit 16 239

Revision Ⅱ 239

附录一 词汇总表 250

1.单词总表 250

2.短语总表 272

3.缩略语总表 287

4.部分专用名词总表 292

附录二 主课文参考译文 296

Unit 1 电子企业 296

Unit 2 企业间电子商务初步 298

Unit 3 B2C初步 301

Unit 4 电子商务基础构架 304

Unit 5 客户关系管理 307

Unit 6 供应链管理 310

Unit 7 数据加密标准 312

Unit 9 在线支付:继续寻求完整方案 314

Unit 10 安全电子交易 316

Unit 11 电子货币介绍 317

Unit 12 加密指南 321

Unit 13 渠道管理 324

Unit 14 支付卡系统介绍 326

Unit 15 在电子商务丛林中确保安全 329

主要参考网站 332