Unit One Money 1
Text A Money and Banking 4
Text B Background to the Euro 11
Text C Manners in Different Countries 15
Unit Two Public Relations 19
Text A Public Relations Specialists 20
Text B The Facts Are There in Black and White 27
Text C Building Business Relations 32
Unit Three Personal Finance 35
Text A Home Schooled 36
Text B Borrowing Money:Understanding How the Numbers Work 42
Text C Personal Financial Planning 47
Unit Four Business Etiquette 51
Text A Office Manners of a Secretary 52
Text B Phone Manners 59
Text C Bill Gates Steps Aside at Microsoft 63
Unit Five Building Brand 67
Text A Labelled with Love—the Extracts from the Interview with Nirmalya Kumar 68
Text B Ben ＆ Jerry's Homemade Inc 75
Text C China Revealed 80
Unit Six Concept of Management 83
Text A Fergie Balfour—An Energetic Leader 84
Text B An International Project Manager's Day(A Case) 90
Text C The History of Olympic Games 95
Unit Seven Globalization 99
Text A China Remains Strongly Appealing to Foreign Capital 100
Text B Globalization Splits Rich and Poor 107
Text C Voices from China's Past:Cai Yuanpei on Globalization 113
Unit Eight E-Marketing 117
Text A ABCs of Internet Selling 117
Text B Computers Can't Smile 124
Text C Dumbest Generation 128
Unit Nine Communication 132
Text A A Targeted Media Campaign 133
Text B I Can't Afford a Public Relations Campaign,Can I? 139
Text C The Art of Action 144
Unit Ten Employee Management 147
Text A The Human Touch 148
Text B Ritz-Carlton:Taking Care of Those Who Take Care of Customers 155
Text C Employee Communication at FedEx 160
Unit Eleven Career Guidance 164
Text A Opening One's Own Business 164
Text B What Are International Managers Looking For? 172
Text C I Think I Will Be a CEO One Day—Yang Songjun 176
Unit 12 Expert Economist 179
Text A Alan Greenspan:the Most Powerful Guy 180
Text B Cautious of Creating Too Much Complexity 187
Text C China's Entry into WTO 192