Unit One Business Leadership 1
Lead-in 23
Reading:When It's Time to Think Again 23
Business Communication 23
Relevant Extension 23
Unit Two Communication 23
Lead-in 47
Reading:Employees Want to Hear It"Straight"from the Boss's MouthBusiness CommunicationRelevant ExtensionUnit Three Teamwork 47
Lead-in 71
Reading:Executives Must Pull Together like Rowers in the Boat RaceBusiness CommunicationRelevant ExtensionUnit Four Customer Service 71
Lead-in 97
Reading:Customer Service Champs 97
Business Communication 97
Relevant Extension 97
Unit Five Innovations 97
Lead-in 123
Reading:Businesses Must Learn to Let Go 123
Business Communication 123
Relevant Extension 123
Unit Six Human Resources 123
Lead-in 151
Reading:The Search for Talent 151
Business Communication 151
Relevant Extension 151
Unit Seven Business Crisis 151
Lead-in 175
Reading:Why Good Times Are the Most Dangerous 175
Business Communication 175
Relevant Extension 175
Unit Eight Business Ethics 175
Lead-in 199
Reading:Integrating Ethics at the Core 199
Business Communication 199
Relevant Extension 199
Unit Nine International Trade 199
Lead-in 221
Reading:Exports Are Giving the Economy a Surprise Lift 221
Business Communication 221
Relevant Extension 221
Unit Ten Globalization 221
Lead-in 247
Reading:Emerging Giants 247
Business Communication 247
Relevant Extension 247
附录1 Glossary 247
附录2 Phrases ＆ Expressions 257