Part One English for Conventions 3
Unit 1 Talking about Convention Industry 3
Background and Direction 3
Dialogue 1:What Makes a Great Convention City? 5
Dialogue 2:Booking a Meeting 7
Reading:The Historical Development of Convention Industry 9
Practical Writing:Convention or Meeting Proposal 12
Exercises 16
Unit 2 Planning of Meetings and Conventions 19
Background and Direction 19
Dialogue 1:Planning for the Convention 20
Dialogue 2:Arranging for the Convention 22
Reading:The Routine Work of Meeting Planner 23
Practical Writing:Convention Lead Form 25
Exercises 27
Unit 3 Conference Venue Selection 30
Background and Direction 30
Dialogue 1:Negotiating about Conference Venue 32
Dialogue 2:Site Selection 34
Reading:Event Venue Selection 36
Practical Writing:Meeting Room Reservation Form 39
Exercises 41
Unit 4 Selling and Promoting Conventions 45
Background and Direction 45
Dialogue 1:Bargaining for a Discount 46
Dialogue 2:Negotiating Conference Facilities 47
Reading:Event Planning Service 49
Practical Writing:Convention Registration Form 50
Exercises 53
Unit 5 Conference Registration 56
Background and Direction 56
Dialogue 1:Convention Registration 57
Dialogue 2:Registering at Conference 58
Reading:Convention Registration Service 59
Practical Writing:Call for Conference 61
Exercises 63
Unit 6 Catering Service for Convention 65
Background and Direction 65
Dialogue 1:Catering Arrangement for a Seminar 67
Dialogue 2:Confirming Catering Service 68
Reading:Event Catering 69
Practical Writing:Catering Arrangement 72
Exercises 74
Unit 7 Post-conference Tour 76
Background and Direction 76
Dialogue 1:Discussing the Itinerary of Post-conference Tour 77
Dialogue 2:Talking about the Itinerary 78
Reading:Incentive Program 80
Practical Writing:Post-conference Tour Itinerary 82
Exercises 84
Part Two English for Exhibitions 89
Unit 8 Talking about Exhibition Industry 89
Background and Direction 89
Dialogue 1:Talking about Famous Exhibition Cities 92
Dialogue 2:Talking about Future Plan in MICE Sector 93
Reading:The Historical Development of Trade Fair 96
Practical Writing:A Business Letter to Exhibitors 98
Exercises 101
Unit 9 Exhibition Planning and Marketing 104
Background and Direction 104
Dialogue 1:Confirming an Exhibition Reservation 106
Dialogue 2:Exhibition Marketing:Exterior Liaison 107
Reading:Trade Show Preparation Timeline 108
Practical Writing:Exhibition Soliciting Letter 113
Exercises 115
Unit 10 Booking a Stand 119
Background and Direction 119
Dialogue 1:Booking a Stand 120
Dialogue 2:Cancellation of Participation 122
Reading:Participating Fairs and Exhibitions 123
Practical Writing:Exhibitor Pre-registration Form 127
Exercises 128
Unit 11 Booth Installation and Dismantlement 131
Background and Direction 131
Dialogue 1:Setting up the Booth 133
Dialogue 2:Dismantling a Stand 134
Reading:Standout Booth Design 135
Practical Writing:Exhibition Agenda 136
Exercises 138
Unit 12 Exhibition Logistics 142
Background and Direction 142
Dialogue 1:Negotiating the Packing of Exhibits 144
Dialogue 2:Negotiating Storage and Transportation 146
Reading:Exhibits Transportation & Customs Declaration 148
Practical Writing:Notice of Forwarding Instruction 151
Exercises 155
Unit 13 Exhibition Reception 158
Background and Direction 158
Dialogue 1:Price Negotiation at the Booth 159
Dialogue 2:Communication at the Booth 160
Reading:Capturing the Right Trade Show Visitor 161
Practical Writing:Trade Fair Price List 163
Exercises 166
Unit 14 Post-exhibition Research and Analysis 169
Background and Direction 169
Dialogue 1:Analyzing the Results of the Exhibition 172
Dialogue 2:Discussing about Exhibition Results 174
Reading:When and How to Evaluate Events 175
Practical Writing:Exhibition Working Hours 179
Exercises 182
Keys to Exercises 185
Appendix 1 Terminology for Exhibitions 208
Appendix 2 Sample Writing 220
Appendix 3 FAQ(Frequent Asked Questions)about Trade Show 229
参考书目 240