《工商管理专业实务英语》PDF下载

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  • 作  者:史宝玉主编
  • 出 版 社:哈尔滨:哈尔滨工程大学出版社
  • 出版年份:2009
  • ISBN:9787811333756
  • 页数:131 页
图书介绍:本书的编著本着工商管理的基础知识理解和应用能力培养目的而进行。全书分为两个部分:第一部分为基础知识部分,从管理思想的演变、组织环境、企业营销和国际贸易等方面进行了系统的阐述,旨在让学生从英语的角度理解相关知识,培养双语思维能力;第二部分为实务部分,以外经贸过程为线索,分别介绍了外贸函电的写作要求、函电的类型及商务合同的具体内容商讨等,主要注重培养学生英语知识的应用能力。

Unit Ⅰ Basis Section 1

Chapter 1 Management Thought and Functions 1

Part Ⅰ The Development of Management Thought 1

Part Ⅱ The Four Management Functions 6

Part Ⅲ Types of Managers and Managerial Roles 10

Chapter 2 The Enterprise Environment 16

Part Ⅰ The Competitive Environment 16

Part Ⅱ The External Environment 20

Part Ⅲ Task Environment 24

Chapter 3 The Enterprise Resources 29

Part Ⅰ Human Resource Management 29

Part Ⅱ Financial Management 31

Part Ⅲ Knowledge Economy 34

Chapter 4 Marketing 41

Part Ⅰ What is Marketing 41

Part Ⅱ The Marketing Mix 44

Part Ⅲ Promotional Mix 47

Chapter 5 International Trade 59

Part Ⅰ The Development and Forms of International Trade 59

Part Ⅱ The Advantages of International Trade 64

Part Ⅲ World Trade Organization 68

Chapter 6 The Changes of Trade 76

Part Ⅰ Changes in the Patterns of International Trade 76

Part Ⅱ Electronic Commerce 79

Part Ⅲ EFTPOS 83

Unit Ⅱ Application Section 88

Chapter 1 Business Letter Writing 88

Chapter 2 Establishment of Business Relations 93

Chapter 3 Offer,Counter-offer and Acceptance 99

Chapter 4 Methods of Payment 105

Chapter 5 Packing and Shipment 111

Chapter 6 Insurance 118

Appendix Contracts 123