Unit Ⅰ Basis Section 1
Chapter 1 Management Thought and Functions 1
Part Ⅰ The Development of Management Thought 1
Part Ⅱ The Four Management Functions 6
Part Ⅲ Types of Managers and Managerial Roles 10
Chapter 2 The Enterprise Environment 16
Part Ⅰ The Competitive Environment 16
Part Ⅱ The External Environment 20
Part Ⅲ Task Environment 24
Chapter 3 The Enterprise Resources 29
Part Ⅰ Human Resource Management 29
Part Ⅱ Financial Management 31
Part Ⅲ Knowledge Economy 34
Chapter 4 Marketing 41
Part Ⅰ What is Marketing 41
Part Ⅱ The Marketing Mix 44
Part Ⅲ Promotional Mix 47
Chapter 5 International Trade 59
Part Ⅰ The Development and Forms of International Trade 59
Part Ⅱ The Advantages of International Trade 64
Part Ⅲ World Trade Organization 68
Chapter 6 The Changes of Trade 76
Part Ⅰ Changes in the Patterns of International Trade 76
Part Ⅱ Electronic Commerce 79
Part Ⅲ EFTPOS 83
Unit Ⅱ Application Section 88
Chapter 1 Business Letter Writing 88
Chapter 2 Establishment of Business Relations 93
Chapter 3 Offer,Counter-offer and Acceptance 99
Chapter 4 Methods of Payment 105
Chapter 5 Packing and Shipment 111
Chapter 6 Insurance 118
Appendix Contracts 123