1 Purchase and Payment 1
Section Ⅰ Talking Face to Face 1
Section Ⅱ Being All Ears 5
Section Ⅲ Maintaining a Sharp Eye 8
Passage Ⅰ My Shopping Experiences 8
Passage Ⅱ Convenience Is Most Important 10
Section Ⅳ Trying Your Hand 13
Section Ⅴ Living in Sichuan 18
2 Training Across Cultures 19
Section Ⅰ Talking Face to Face 19
Section Ⅱ Being All Ears 23
Section Ⅲ Maintaining a Sharp Eye 25
Passage Ⅰ My Study-abroad Experience at Lancaster University 25
Passage Ⅱ Continuous Learning 28
Section Ⅳ Trying Your Hand 31
Section Ⅴ Living in Sichuan 34
3 Brands and Advertisements 35
Section Ⅰ Talking Face to Face 35
Section Ⅱ Being All Ears 39
Section Ⅲ Maintaining a Sharp Eye 41
Passage Ⅰ Brand Name 41
Passage Ⅱ Brand China 44
Section Ⅳ Trying Your Hand 47
Section Ⅴ Living in Sichuan 50
4 Sharing The Loss 51
Section Ⅰ Talking Face to Face 51
Section Ⅱ Being All Ears 55
Section Ⅲ Maintaining a Sharp Eye 58
Passage Ⅰ Insurance 58
Passage Ⅱ Don't Slip Up on Your Cover 61
Section Ⅳ Trying Your Hand 63
Section Ⅴ Living in Sichuan 68
5 Busy Agenda and Schedule 69
Section Ⅰ Talking Face to Face 69
Section Ⅱ Being All Ears 74
Section Ⅲ Maintaining a Sharp Eye 76
Passage Ⅰ Interview:Michelle Nguyen,President of LCD Designs Inc. 76
Passage Ⅱ A Startup Story:John Deere 79
Section Ⅳ Trying Your Hand 82
Section Ⅴ Living in Sichuan 86
6 Thinking Global,Acting Local 87
Section Ⅰ Talking Face to Face 87
Section Ⅱ Being All Ears 91
Section Ⅲ Maintaining a Sharp Eye 94
Passage Ⅰ WTO Membership:a Win-Win Situation 94
Passage Ⅱ Love Nature and Create a Green Culture 97
Section Ⅳ Trying Your Hand 100
Section Ⅴ Living in Sichuan 103
Self-assessment 104
Keys ＆ Translations 124
Vocabulary ＆ Phrases 167