《国际商务谈判》PDF下载

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  • 作  者:宋格兰主编
  • 出 版 社:北京:高等教育出版社
  • 出版年份:2009
  • ISBN:9787040247930
  • 页数:299 页
图书介绍:本书是普通高等教育“十一五”国家级规划教材——商务英语系列教材之一。本书为商务英语专业、英语专业商务方向和商科相关专业英语课程提供了比较完整的、成体系的教学资源。

Introduction to International Business Negotiations 1

Section 1 Phases of Business Negotiations 10

Chapter 1 Preparations for Negotiations 13

Chapter 2 Negotiation Teams 39

Chapter 3 Negotiating and Bargaining 57

Chapter 4 Strategies and Tactics 79

Chapter 5 Closing the Negotiation 95

Section 2 Specific Types of Business Negotiations 110

Chapter 6 Negotiations for Trade 113

Chapter 7 Negotiations for Joint Ventures 135

Chapter 8 Negotiations for Technology Transfer 149

Chapter 9 Negotiations of Contracts 161

Chapter 10 Negotiations of Multi-Party and Phased Nature 185

Section 3 Other Aspects of Business Negotiations 199

Chapter 11 Renegotiations 201

Chapter 12 Negotiations over the Internet 215

Section 4 Cultural Considerations for Business Negotiations 233

Chapter 13 Negotiations and Culture 235

Chapter 14 Decorum in Negotiations 255

Chapter 15 Negotiation Ethics 271

Bibliography 291

Additional Sources for Cases 297

Acknowledgements 298