Unit One 1
Part Ⅰ Intensive Reading 2
The Biggest Employer in the World 3
Part Ⅱ Comprehension Exercises 10
Part Ⅲ Extensive Reading 16
What Is Tourism? 16
Part Ⅳ Supplementary Reading 24
Tourism 24
Unit Two 29
Part Ⅰ Intensive Reading 30
Tourist Motivation 31
Part Ⅱ Comprehension Exercises 39
Part Ⅲ Extensive Reading 44
Range of Services for Tourists 44
Part Ⅳ Supplementary Reading 54
Pilgrimage Tours 54
Unit Three 59
Part Ⅰ Intensive Reading 60
Travel Agency 61
Part Ⅱ Comprehension Exercises 70
Part Ⅲ Extensive Reading 75
Resort Representative 75
Part Ⅳ Supplementary Reading 84
Tour Guide 84
Unit Four 90
Part Ⅰ Intensive Reading 91
Business Tourism 92
Part Ⅱ Comprehension Exercises 99
Part Ⅲ Extensive Reading 104
Fast-food Service 104
Part Ⅳ Supplementary Reading 112
Three Features of Tourism Products 112
Unit Five 118
Part Ⅰ Intensive Reading 119
Tour Operators 120
Part Ⅱ Comprehension Exercises 128
Part Ⅲ Extensive Reading 133
The Principles of Tour Operations 133
Part Ⅳ Supplementary Reading 143
Suzhou Embroidery 143
Unit Six 149
Part Ⅰ Intensive Reading 150
Coach Travel 151
Part Ⅱ Comprehension Exercises 157
Part Ⅲ Extensive Reading 162
Chinese Furniture 162
Part Ⅳ Supplementary Reading 170
Mazu 170
Unit Seven 176
Part Ⅰ Intensive Reading 177
Hotel Grading Schemes 178
Part Ⅱ Comprehension Exercises 184
Part Ⅲ Extensive Reading 189
The Great Wall 189
Part Ⅳ Supplementary Reading 198
Wooden Fish 198
Unit Eight 203
Part Ⅰ Intensive Reading 204
Chinese Manners in Daily Life 205
Part Ⅱ Comprehension Exercises 211
Part Ⅲ Extensive Reading 217
The Customs of the Thousand Lakes Province 217
Part Ⅳ Supplementary Reading 225
Problems of Cultural Differences 225
Unit Nine 231
Part Ⅰ Intensive Reading 232
Shanghai 233
Part Ⅱ Comprehension Exercises 239
Part Ⅲ Extensive Reading 245
Taiyuan—A City Rich in Buddhist Culture 245
Part Ⅳ Supplementary Reading 255
Chenghuang Temple and Shanghai Snacks 255
Unit Ten 261
Part Ⅰ Intensive Reading 262
Lijiang 263
Part Ⅱ Comprehension Exercises 269
Part Ⅲ Extensive Reading 274
The Yangtse River Gorges 274
Part Ⅳ Supplementary Reading 284
Taste the Beauty of Chongming Island 284
Unit Eleven 290
Part Ⅰ Intensive Reading 291
Shaanxi 292
Part Ⅱ Comprehension Exercises 300
Part Ⅲ Extensive Reading 305
The Earthly Paradise—Hangzhou 305
Part Ⅳ Supplementary Reading 314
Jing De Zhen 314
Unit Twelve 321
Part Ⅰ Intensive Reading 322
Shenyang Imperial Palace 323
Part Ⅱ Comprehension Exercises 331
Part Ⅲ Extensive Reading 336
A Pearl on the Old Silk Road 336
Part Ⅳ Supplementary Reading 344
Dr.Sun Yatsen's Mausoleum 344
Unit Thirteen 350
Part Ⅰ Intensive Reading 351
Central Park 352
Part Ⅱ Comprehension Exercises 359
Part Ⅲ Extensive Reading 365
Rome 365
Part Ⅳ Supplementary Reading 374
Auckland 374
Unit Fourteen 381
Part Ⅰ Intensive Reading 382
Lu Xun 383
Part Ⅱ Comprehension Exercises 390
Part Ⅲ Extensive Reading 395
Confucianism 395
Part Ⅳ Supplementary Reading 404
The First Emperor of Qin 404