《商务沟通》PDF下载

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  • 作  者:郑荷芬,朱春飞主编;胡富茂,肖旭副主编
  • 出 版 社:北京:中国商务出版社
  • 出版年份:2012
  • ISBN:9787510306815
  • 页数:252 页
图书介绍:本书具有鲜明的时代感,体例设计新颖,具有“实用性、拓展性、话题式、职场化、任务化”等特点。本书将英语语言与国际商务专业知识相结合,根据外贸业务的主要环节和商务活动的特定情境,精心设计了国际商务参展、实地参观公司、商务宴请和观光、商品价格磋商、商品品质磋商、商品包装磋商、商品船期磋商、保险条款磋商、支付条款磋商、提前交货磋商、合同签订、代理事项磋商、合同善后索赔问题磋商等13个职场化的商务沟通场景。此书就是为了满足国际商务从业者或有志于从事国际商务的人士的相关需要而编写。

Unit 1 International Exhibition and Trade 1

Getting started 1

Lead-in 1

Welcome to our booth 2

Task 4

Useful Expressions 6

Assignment and Situational Role-play 7

My Learning Files 7

Appendix Ⅰ商务礼仪——如何正确使用名片 10

Appendix Ⅱ展览会介绍 13

Appendix Ⅲ TRODUCTION TO THE AUTUMN CANTON FAIR 2011 17

Unit 2 Visit to a Company 19

Getting started 19

Lead-in 19

More information about your company 20

Task 21

Useful Expressions 24

Discussion 25

Showing around the company 26

Assignment and Situational Role-play 27

My Learning Files 28

Appendix Ⅰ怎样同北欧人进行商务沟通? 31

Appendix Ⅱ国际商务着装须知 39

Unit 3 Business Dinner and Sightseeing 41

Getting started 41

Lead-in 41

They all taste delicious 42

Task 43

Useful Expressions 46

Discussion 47

Our first place is the West Lake 48

Assignment and Situational Role-play 50

My Learning Files 50

Appendix Ⅰ怎样同韩国人进行商务沟通? 53

Appendix Ⅱ中国菜肴常见刀法中英文对照 59

Appendix Ⅲ中国菜肴常见烹调法中英文对照 60

Appendix Ⅳ西餐简介 61

Appendix Ⅴ饮料及酒类中英文对照 64

Unit 4 Price 67

Getting started 67

Lead-in 67

The price is still on the high side 68

Task 70

Useful Expressions 72

Assignment and Situational Role-play 73

My Learning Files 73

Appendix Ⅰ怎样同印度人进行商务沟通? 77

Appendix Ⅱ国际商务接待礼仪 84

Unit 5 Quality 87

Getting started 87

Lead-in 87

Quality is of utmost importance 88

Task 89

Useful Expressions 92

Assignment and Situational Role-play 93

My Learning Files 94

Appendix Ⅰ怎样同英国人进行商务沟通? 97

Appendix Ⅱ国际商务活动中的握手礼仪 102

Unit 6 Packing 105

Getting started 105

Lead-in 105

Top products require top packing 106

Task 107

Useful Expressions 110

Assignment and Situational Role-play 112

My Learning Files 113

Appendix Ⅰ怎样同加拿大人进行商务沟通? 116

Appendix Ⅱ国际商务活动中的交谈礼仪 122

Unit 7 Shipment 124

Getting started 124

Lead-in 124

If you can advance the shipment 125

Task 126

Useful Expressions 129

Assignment and Situational Role-play 130

My Learning Files 130

Appendix Ⅰ怎样同美国人进行商务沟通? 133

Appendix Ⅱ国际商务活动中的餐桌礼仪 137

Appendix Ⅲ世界主要港口 141

Unit 8 Insurance 144

Getting started 144

Lead-in 144

What risks should be covered? 145

Task 146

Useful Expressions 149

Assignment and Situational Role-play 150

My Learning Files 150

Appendix Ⅰ怎样同阿拉伯人进行商务沟通? 153

Appendix Ⅱ国际商务活动中的电话礼仪 159

Appendix Ⅲ中国保险条款海运货物保险险别 161

Unit 9 Payment 163

Getting started 163

Lead-in 163

Do you accept D/P? 164

Task 166

Useful Expressions 168

Assignment and Situational Role-play 169

My Learning Files 170

Appendix Ⅰ怎样同巴西人进行商务沟通? 173

Appendix Ⅱ国际商务活动中的拜访礼仪 178

Appendix Ⅲ国际贸易结算方式中英文对照 180

Unit 10 Delivery 182

Getting started 182

Lead-in 182

We will try our best to speed up the delivery 183

Task 184

Useful Expressions 187

Assignment and Situational Role-play 188

My Learning Files 188

Appendix Ⅰ怎样同法国人进行商务沟通? 191

Appendix Ⅱ国际商务活动中的谈判礼仪 197

Unit 11 Contract 200

Getting started 200

Lead-in 200

Can we sign the contract today? 201

Task 202

Useful Expressions 205

Assignment and Situational Role-play 206

My Learning Files 206

Appendix Ⅰ怎样同德国人进行商务沟通? 209

Appendix Ⅱ国际商务活动中的签约礼仪 214

Appendix Ⅲ外销合同模版 216

Unit 12 Agency 218

Getting started 218

Lead-in 218

The possibility of being your agency in Australia 219

Task 221

Useful Expressions 223

Assignment and Situational Role-play 224

My Learning Files 224

Appendix Ⅰ怎样同澳大利亚人进行商务沟通? 227

Appendix Ⅱ国际商务活动中的送礼礼仪 232

Unit 13 Claim 234

Getting started 234

Lead-in 234

But I have to inform you of bad news 235

Task 236

Useful Expressions 239

Assignment and Situational Role-play 240

My Learning Files 241

Appendix Ⅰ怎样同日本人进行商务沟通? 244

Appendix Ⅱ国际商务活动中的进口索赔 250

References 252