《当代商务英语综合教程 4 学生用书》PDF下载

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  • 作  者:陈雪翎主编
  • 出 版 社:上海:华东师范大学出版社
  • 出版年份:2010
  • ISBN:9787561774489
  • 页数:214 页
图书介绍:近年来,高职高专商务英语学生大量增加而配套合适教材匮乏。为适合新形势对技能型人才的需要,服务高职院校教学,决定编写一套能满足高职高专商务英语专业及社会成人教学所需要的商务英语系列教材。

Unit 1 1

Text A The Perfect Picture 1

Language in Use 7

Text B Microsoft Seeks to Buy Yahoo!and Take Down Google 10

Unit 2 14

Text A Magazines 14

Language in Use 21

Text B How Can You Survive Parties? 24

Unit 3 28

Text A Business Travelers 28

Language in Use 35

Text B Do You Know Where Your Brand Is? 39

Unit 4 43

Text A Influencing Bosses and Making Friends 43

Language in Use 50

Text B Boeing vs Airbus:This Time It's War 53

Unit 5 56

Text A Hands-on Help 56

Language in Use 62

Text B Risky Business 65

Unit 6 69

Text A Virtual-Relationship Oddities 69

Language in Use 76

Text B How to Raise Business Finance 79

Unit 7 82

Text A Action Will Be Taken 82

Language in Use 91

Text B A Tangle of Tapes 95

Unit 8 98

Text A What Are Organisational Myths? 98

Language in Use 106

Text B Coping With Catastrophe 109

Unit 9 113

Text A How Markets Move Space 113

Language in Use 120

Text B Dealing With Difficult Employees 123

Unit 10 127

Text A Against the Odds 127

Language in Use 133

Text B Young Dreams 137

Unit 11 141

Text A McDonald's 24/7 141

Language in Use 150

Text B Sales Management 153

Unit 12 158

Text A Choose Optimism 158

Language in Use 167

Text B Understanding Hostile Customers 171

Unit 13 175

Text A Reading to Make Us Glad 175

Language in Use 183

Text B Twenty More UPS Retail Stores to Offer Logistics Services to Businesses 187

Unit 14 190

Text A Waking Up 190

Language in Use 198

Text B The Nike Transnational Social Movement 203

Appendix Selected Readings英语名篇选读 206

Glossary 212