Unit 1 1
Text A The Perfect Picture 1
Language in Use 7
Text B Microsoft Seeks to Buy Yahoo!and Take Down Google 10
Unit 2 14
Text A Magazines 14
Language in Use 21
Text B How Can You Survive Parties? 24
Unit 3 28
Text A Business Travelers 28
Language in Use 35
Text B Do You Know Where Your Brand Is? 39
Unit 4 43
Text A Influencing Bosses and Making Friends 43
Language in Use 50
Text B Boeing vs Airbus:This Time It's War 53
Unit 5 56
Text A Hands-on Help 56
Language in Use 62
Text B Risky Business 65
Unit 6 69
Text A Virtual-Relationship Oddities 69
Language in Use 76
Text B How to Raise Business Finance 79
Unit 7 82
Text A Action Will Be Taken 82
Language in Use 91
Text B A Tangle of Tapes 95
Unit 8 98
Text A What Are Organisational Myths? 98
Language in Use 106
Text B Coping With Catastrophe 109
Unit 9 113
Text A How Markets Move Space 113
Language in Use 120
Text B Dealing With Difficult Employees 123
Unit 10 127
Text A Against the Odds 127
Language in Use 133
Text B Young Dreams 137
Unit 11 141
Text A McDonald's 24/7 141
Language in Use 150
Text B Sales Management 153
Unit 12 158
Text A Choose Optimism 158
Language in Use 167
Text B Understanding Hostile Customers 171
Unit 13 175
Text A Reading to Make Us Glad 175
Language in Use 183
Text B Twenty More UPS Retail Stores to Offer Logistics Services to Businesses 187
Unit 14 190
Text A Waking Up 190
Language in Use 198
Text B The Nike Transnational Social Movement 203
Appendix Selected Readings英语名篇选读 206
Glossary 212