《国际贸易专业英语 第2版》PDF下载

  • 购买积分:10 如何计算积分?
  • 作  者:陶菁主编
  • 出 版 社:北京:中国纺织出版社
  • 出版年份:2014
  • ISBN:9787518001705
  • 页数:239 页
图书介绍:本教材主要内容为贸易基础知识和国际贸易实务操作知识。课文取材于英语原版书籍和论文,并兼顾提供中国的相关贸易信息,全面涵盖国际贸易的核心领域,包括国际贸易理论知识、国际贸易政策和法规、国际贸易操作程序等方面的内容,力求在专业知识方面达到严谨和新颖,在语言知识方面实现规范和实用,成为一本集理论性、知识性、新颖性和实用性为一体的国际贸易英语教材。

Part one: Theories and Basic Knowledge of International Trade 1

Unit 1 Specialization and Exchange 1

Unit 2 The Structure of International Trade 14

Unit 3 Trade and Policies 25

Unit 4 Global Competition and National Competitive Advantage 35

Part two: Environment of International Trade 47

Unit 5 Subsidies and International Trade 47

Unit 6 U.S.-CHINA Trade Conflicts 56

Unit 7 Global Value Chains 66

Unit 8 World Trade Organization 78

Part three: International Marketing 87

Unit 9 The Nature of International Market 87

Unit 10 The Environment of International Marketing 94

Unit 11 Identifying and Choosing International Market Appropriate 102

Unit 12 Export Pricing Strategies of Multinationals 108

Unit 13 International Business Negotiation 115

Unit 14 E-Commerce 123

Part four: Import & Export Practice 131

Unit 15 Trade Terms 131

Unit 16 The Import & Export Process 143

Unit 17 International Payment 155

Unit 18 International Cargo Transportation and Insurance 166

Unit 19 International Contracting 177

Unit 20 Inspection, Claim, Force Majeure and Arbitration 186

Appendix Ⅰ Solutions 195

Appendix Ⅱ Vocabulary 219