Part one: Theories and Basic Knowledge of International Trade 1
Unit 1 Specialization and Exchange 1
Unit 2 The Structure of International Trade 14
Unit 3 Trade and Policies 25
Unit 4 Global Competition and National Competitive Advantage 35
Part two: Environment of International Trade 47
Unit 5 Subsidies and International Trade 47
Unit 6 U.S.-CHINA Trade Conflicts 56
Unit 7 Global Value Chains 66
Unit 8 World Trade Organization 78
Part three: International Marketing 87
Unit 9 The Nature of International Market 87
Unit 10 The Environment of International Marketing 94
Unit 11 Identifying and Choosing International Market Appropriate 102
Unit 12 Export Pricing Strategies of Multinationals 108
Unit 13 International Business Negotiation 115
Unit 14 E-Commerce 123
Part four: Import & Export Practice 131
Unit 15 Trade Terms 131
Unit 16 The Import & Export Process 143
Unit 17 International Payment 155
Unit 18 International Cargo Transportation and Insurance 166
Unit 19 International Contracting 177
Unit 20 Inspection, Claim, Force Majeure and Arbitration 186
Appendix Ⅰ Solutions 195
Appendix Ⅱ Vocabulary 219