《ACCA考试用书 商务分析 英文版》PDF下载

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  • 作  者:英国BPP出版有限公司编
  • 出 版 社:武汉:华中科技大学出版社
  • 出版年份:2012
  • ISBN:9787560976457
  • 页数:598 页
图书介绍:本课本教你运用从以前课本中学到的相关知识和技能来评估并实施商业战略。包括组织的战略地位、组织的战略选择、战略行动、商业程序的模型化和重新设计等。

Part A Strategic position 3

1 Business strategy 3

2 Environmental issues 21

3 Competitors and customers 59

4 Strategic capability 85

5 Stakeholders,ethics and culture 121

Part B Strategic choices 153

6 Strategic choices 153

Part C Organising and enabling success 211

7 Organising for success 211

Part D Business process change 243

8 Business process change 243

9 Improving processes 261

Part E Information technology 287

10 E-business 287

11 E-marketing 323

Part F Project management 367

12 Project management 367

Part G Finance 431

13 Finance 431

Part H People 475

14 Human resource management 475

Part I Change and development 495

15 Managing strategic change 495

16 Strategic development 513

Exam question bank 529

Exam answer bank 543

Index 575