Chapter One Economics经济学 1
Text A Microeconomics and Macroeconomics 1
Text B The Income-Expenditure Model 5
Text C Economics Basics：Production Possibility Frontier（PPF） and Opportunity Cost 9
Chapter Two Development Economics发展经济学 15
Text A What Is Development Economics？ 15
Text B The Harrod-Domar Growth Model 19
Text C China： Protecting the Environment and Improving Livelihoods of Farmers 23
Chapter Three International Economics国际经济学 31
Text A What Is International Economics？ 31
Text B The International Economy 35
Text C Factor-Endowment Theory 40
Chapter Four International Trade Theories国际贸易理论 47
Text A Absolute Cost Theory 47
Text B Comparative Cost Theory 50
Text C The World Trade Organization 57
Chapter Five International Trade Policies and Measures国际贸易政策与措施 63
Text A Free Trade or Protectionism？ 63
Text B Free Trade in Asian Style 69
Text C Trade Policy Tools 74
Chapter Six International Trade Practice国际贸易实务 81
Text A Incoterms 2010 81
Text B Cargo Insurance Guide 86
Text C Letter of Credit（L/C） 91
Chapter Seven International Business Negotiation国际商务谈判 95
Text A A Beginner’s Guide to International Business Negotiations 95
Text B United States Business Etiquette 99
Text C Eight Steps to Success in Negotiating—Importance of Business Negotiating 105
Chapter Eight International Finance国际金融 111
Text A The IMF’s Role at a Glance 111
Text B Exchange Rates 115
Text C Effort to Balance International Payments 120
Chapter Nine Monetary Banking货币银行学 125
Text A Money and Banks 125
Text B Who Needs a Swiss Bank？ 132
Text C What Is Money？ 139
Chapter Ten International Investment国际投资 147
Text A Foreign Direct Investment 147
Text B Trends and Recent Developments in Foreign Direct Investment 153
Text C China Is the Most Promising Source of FDI 158
Chapter Eleven Accountancy会计 163
Text A Accounting and Auditors 163
Text B Marsh to Make Payments More Transparent 169
Text C Accounting for Advertising Costs 175
Chapter Twelve International Business Law国际商法 181
Text A Formation of Agency 181
Text B Contract Law 186
Text C What Is Consideration？ 190
Chapter Thirteen Marketing市场营销 195
Text A What Is Marketing？ 195
Text B Four Principles of Marketing Strategy in the Digital Age 200
Text C Customer Retention：The Key to Growth and Profit 206
Chapter Fourteen Economic Management经济管理 213
Text A Virtual Economic Management 213
Text B Less Government Better for Business？ Not If History Provides a Guide 218
Text C Social Security Crisis？ Not If the Wealthy Pay Their Way 224
Appendix Business Terms（English and Chinese Interpretations）商务术语（英汉释义） 229