Unit 1 Business Letter writing 1
Introduction 1
Principles of writing English Business Letters 1
Envelope Addressing ＆ Format and Translation of English Address Structure of Business Letters 7
Layout of Business Letters 11
Opening and Conclusion of English Business Letters 15
Unit 2 Fax and E-mail 19
Fax 19
E-mail 22
Unit 3 Establishment of Business Relations 28
Introduction 28
Key Sentence Patterns 28
Specimen Letters 30
Unit 4 Status Inquiry 39
Introduction 39
Key Sentence Patterns 39
Specimen Letters 41
Unit 5 Sales Promotion 47
Introduction 47
Key Sentence Patterns 48
Specimen Letters 49
Unit 6 Enquiries and Replies 58
Introduction 58
Key Sentence Patterns 58
Specimen Letters 60
Unit 7 Offers and Counter-offers 67
Introduction 67
Key Sentence Patterns 67
Specimen Letters 70
Useful Terminologies 74
Unit 8 Orders and Replies 80
Introduction 80
Key Sentence Patterns 80
Specimen Letters 82
Unit 9 Payment 91
Introduction 91
Sample of Letter of Credit 93
Key Sentence Patterns 96
Specimen Letters 99
Useful Terminologies 106
Unit 10 Packing 116
Introduction 116
Key Sentence Patterns 117
Specimen Letters 118
Useful Terminologies 120
Unit 11 Shipment 126
Introduction 126
Key Sentence Patterns 126
Specimen Letters 129
Useful Terminologies 133
Unit 12 Insurance 140
Introduction 140
Key Sentence Patterns 141
Specimen Letters 142
Useful Terminologies 149
Unit 13 Claims 156
Introduction 156
Key Sentence Patterns 157
Specimen Letters 159
Unit 14 Business Contract 168
Introduction 168
Specimen Contracts 169
Unit 15 Agency 178
Introduction 178
Key Sentence Patterns 179
Specimen Letters 180
Unit 16 Flexible Trade 187
Introduction 187
Key Sentence Patterns 187
Specimen Letters 189
Useful Terminologies 192
Appendix 193
Unit 17 Miscellaneous Correspondence Relating to Business Activities 207
Letters of Introduction 207
Announcements or Notices 207
Congratulation Letters 208
Invitations and Replies 209
Memos 211
Letters of Expressing Thanks 212
Bibliography 213