《国际商务英语函电》PDF下载

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  • 作  者:邹秀荣主编;陈小珍,赵春燕,彭晔等副主编
  • 出 版 社:南昌:江西高校出版社
  • 出版年份:2010
  • ISBN:9787811328738
  • 页数:214 页
图书介绍:本书共分17单元。其中第1、2单元系统介绍了商务信函写作、传真及电子邮件的基本知识。第3至14单元遵循外贸常规流程,依次介绍了建立业务关系、资信调查、促销、询盘及答复、发盘与还盘、订单及答复、付款、包装、装运、保险、索赔、商务合同等内容,第15、16、17单元介绍了代理、弹性贸易及与商务活动相关的杂函等。

Unit 1 Business Letter writing 1

Introduction 1

Principles of writing English Business Letters 1

Envelope Addressing & Format and Translation of English Address Structure of Business Letters 7

Layout of Business Letters 11

Opening and Conclusion of English Business Letters 15

Unit 2 Fax and E-mail 19

Fax 19

E-mail 22

Unit 3 Establishment of Business Relations 28

Introduction 28

Key Sentence Patterns 28

Specimen Letters 30

Unit 4 Status Inquiry 39

Introduction 39

Key Sentence Patterns 39

Specimen Letters 41

Unit 5 Sales Promotion 47

Introduction 47

Key Sentence Patterns 48

Specimen Letters 49

Unit 6 Enquiries and Replies 58

Introduction 58

Key Sentence Patterns 58

Specimen Letters 60

Unit 7 Offers and Counter-offers 67

Introduction 67

Key Sentence Patterns 67

Specimen Letters 70

Useful Terminologies 74

Unit 8 Orders and Replies 80

Introduction 80

Key Sentence Patterns 80

Specimen Letters 82

Unit 9 Payment 91

Introduction 91

Sample of Letter of Credit 93

Key Sentence Patterns 96

Specimen Letters 99

Useful Terminologies 106

Unit 10 Packing 116

Introduction 116

Key Sentence Patterns 117

Specimen Letters 118

Useful Terminologies 120

Unit 11 Shipment 126

Introduction 126

Key Sentence Patterns 126

Specimen Letters 129

Useful Terminologies 133

Unit 12 Insurance 140

Introduction 140

Key Sentence Patterns 141

Specimen Letters 142

Useful Terminologies 149

Unit 13 Claims 156

Introduction 156

Key Sentence Patterns 157

Specimen Letters 159

Unit 14 Business Contract 168

Introduction 168

Specimen Contracts 169

Unit 15 Agency 178

Introduction 178

Key Sentence Patterns 179

Specimen Letters 180

Unit 16 Flexible Trade 187

Introduction 187

Key Sentence Patterns 187

Specimen Letters 189

Useful Terminologies 192

Appendix 193

Unit 17 Miscellaneous Correspondence Relating to Business Activities 207

Letters of Introduction 207

Announcements or Notices 207

Congratulation Letters 208

Invitations and Replies 209

Memos 211

Letters of Expressing Thanks 212

Bibliography 213