PART ONE A RHETORIC FOR BUSINESS WRITERS 1
Chapter 1 The Basic Principles of Good Business Writing 1
Chapter 2 Diction and Effective Sentences 9
Chapter 3 The Paragraph and the Whole Composition 30
Chapter 4 Style and Tone 50
PART TWO INTERNATIONAL BUSINESS WRITING 69
Chapter 5 Memos and E-mail Messages 69
Chapter 6 Format and Layout of Business Letters 84
Chapter 7 Resumes and Job Application Letters 96
Chapter 8 Enquiries and Replies 111
Chapter 9 Quotations,Sales Letters,Firm Offers and Counter Offers 123
Chapter 10 Orders and Order Acknowledgements 134
Chapter 11 Payments 147
Chapter 12 Shipment and Packing 164
Chapter 13 Insurance 177
Chapter 14 Complaints and Claims 192
Chapter 15 Agencies 209
Chapter 16 International Commercial Contracts(Ⅰ) 222
Chapter 17 International Commercial Contracts(Ⅱ) 235
Appendix A Business Telex Abbreviations 252
Appendix B Business Abbreviations 259
Appendix C Keys to the Exercises 264
Bibliography 285