Unit 1 跨文化交际介绍 1
1.1 Definition 3
1.2 The Scope/Contents 3
1.3 The Development 3
1.4 The Relationship Between IC and Other Disciplines 5
1.5 The Importance of Studying IC 5
1.6 The Approaches to Studying IC 6
Unit 2 交际、文化与语言 9
2.1 Communication 10
2.2 Culture 15
2.3 Language 21
Unit 3 语言与文化 27
3.1 Culture and Word Meanings:Denotation and Connotation 28
3.2 Metaphor and Association（Animals,Plants and Colors） 33
3.3 Taboos 40
3.4 Euphemism 41
Unit 4 文化价值观 46
4.1 Definition 47
4.2 Types 48
4.3 Characteristics 48
4.4 A Comparative Study of Cultural Values Between China and English-speaking Countries 49
4.5 Examples of Specific Cultural Values Reflected in Languages 52
Unit 5 东西方思维模式 58
5.1 Differences in Thinking Patterns in the East and West 59
5.2 Linguistic Differences Resulting from Thinking Patterns in the East and West 63
5.3 Difference of Discourse Patterns in the East and West 66
Unit 6 言语交际 71
6.1 Forms of Address 73
6.2 Introduction 77
6.3 Greeting 79
6.4 Parting 80
6.5 Gratitude 81
6.6 Invitation 82
6.7 Compliments 83
6.8 Apology 84
6.9 Making Phone Calls 84
Unit 7 非言语交际 89
7.1 Definition 91
7.2 Classifications 91
7.3 Functions 92
7.4 A Comparison of Some Important Means of Nonverbal Communication 94
Unit 8 社会习俗及社会交往 115
8.1 Traditional Chinese and Western Festivals 118
8.2 Traditional Chinese and Western Diets 122
8.3 Attitudes Towards Friendship in the US and China 125
8.4 Chinese and Western Gift-giving/Gift-taking Customs 127
8.5 "Lady First"in the West 129
8.6 Conversational Topics in China and the West 130
Unit 9 跨文化商务谈判 139
9.1 Negotiation 141
9.2 Intercultural Business Negotiation 143
9.3 A Comparison of Business Negotiation Styles Between East and West 148
Unit 10 提高跨文化交际能力 153
10.1 Intercultural Communication Competence 154
10.2 Potential Problems in Intercultural Communication 154
10.3 Ways to Improve Intercultural Communication Competence 159
参考文献 167
Appendix Ⅰ 跨文化交际课程参考书目及网址 170
Appendix Ⅱ 跨文化交际课程教学大纲 172
Appendix Ⅲ 样卷 174
Appendix Ⅳ 参考答案 183