《商务英语》PDF下载

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  • 作  者:刘靖主编;元静,张雪颖,于嘉琪副主编
  • 出 版 社:北京:北京邮电大学出版社
  • 出版年份:2012
  • ISBN:9787563531509
  • 页数:156 页
图书介绍:本书在组织编写过程中注重不同学校不同专业的教学要求,充分考虑高职学生的英语基础和程度,语言简洁流畅,通俗易懂,最大限度地使教材与学生的基础相适应,与实际需要相吻合,缩小教材与教学实际的差距。教师可根据实际需求灵活地选择实训任务,不仅适用于商务英语专业的学生,对国际贸易专业学生也能适用,同时也是涉外工作者的参考用书。

Unit 1 Introduction 1

Learning goals 1

Introduction 1

PartⅠ.Job Interviews 2

Part Ⅱ.Introduction to a Company 8

Part Ⅲ.Glossary 10

Part Ⅳ.Culture&Etiquette 12

Part Ⅴ.Exercise 15

Unit 2 Analysis of the Trade Project 19

Learning goals 19

Introduction 19

Part Ⅰ.At the Meeting 20

Part Ⅱ.Choice of the Project 23

Part Ⅲ.Glossary 26

Part Ⅳ.Culture&Etiquette 29

Part Ⅴ.Exercise 31

Unit 3 Trade Cooperation 33

Learning goals 33

Introduction 33

Part Ⅰ.Establishing Business Relationship 34

Part Ⅱ.Business Communication 36

Part Ⅲ.Glossary 41

Part Ⅳ.Culture&Etiquette 43

Part Ⅴ.Exercise 45

Unit 4 Sales Promotion 49

Learning goals 49

Introduction 49

Part Ⅰ.At the Import and Export Fair 50

Part Ⅱ.Marketing Strategy 54

Part Ⅲ.Glossary 57

Part Ⅳ.Culture&Etiquette 59

Part Ⅴ.Exercise 62

Unit 5 Business Reception 65

Learning goals 65

Introduction 65

Part Ⅰ.Meeting at the Airport 66

Part Ⅱ.Visiting a Factory 68

Part Ⅲ.Glossary 71

Part Ⅳ.Culture&Etiquette 73

Part Ⅴ.Exercise 75

Unit 6 Business Negotiations 78

Learning goals 78

Introduction 78

Part Ⅰ.Preparing for the Negotiation 78

Part Ⅱ.Negotiation Strategies 82

Part Ⅲ.Glossary 86

Part Ⅳ.Culture&Etiquette 90

Part Ⅴ.Exercise 91

Unit 7 Sign a Contract 94

Learning goals 94

Introduction 94

Part Ⅰ.At the Contract Signing Ceremony 95

Part Ⅱ.Contract 99

Part Ⅲ.Glossary 102

Part Ⅳ.Culture&Etiquette 105

Part Ⅴ.Exercise 107

Unit 8 Execution of Contract 109

Learning goals 109

Introduction 109

Part Ⅰ.At the Customs Hall 110

Part Ⅱ.Execution of Export Goods 112

Part Ⅲ.Glossary 115

Part Ⅳ.Culture&Etiquette 118

Part Ⅴ.Exercise 124

Unit 9 Customer Service 127

Learning goals 127

Introduction 127

Part Ⅰ.Dealing with Customer Complaints 128

Part Ⅱ.Customer Care 132

Part Ⅲ.Glossary 134

Part Ⅳ.Culture&Etiquette 136

Part Ⅴ.Exercise 137

Unit 10 New Business Proposal 141

Learning goals 141

Introduction 141

Part Ⅰ.Business Traveling Abroad 141

Part Ⅱ.Business Report 145

Part Ⅲ.Glossary 148

Part Ⅳ.Culture&Etiquette 150

Part Ⅴ.Exercise 152

参考文献 156