Unit 1 Introduction 1
Learning goals 1
Introduction 1
PartⅠ.Job Interviews 2
Part Ⅱ.Introduction to a Company 8
Part Ⅲ.Glossary 10
Part Ⅳ.Culture&Etiquette 12
Part Ⅴ.Exercise 15
Unit 2 Analysis of the Trade Project 19
Learning goals 19
Introduction 19
Part Ⅰ.At the Meeting 20
Part Ⅱ.Choice of the Project 23
Part Ⅲ.Glossary 26
Part Ⅳ.Culture&Etiquette 29
Part Ⅴ.Exercise 31
Unit 3 Trade Cooperation 33
Learning goals 33
Introduction 33
Part Ⅰ.Establishing Business Relationship 34
Part Ⅱ.Business Communication 36
Part Ⅲ.Glossary 41
Part Ⅳ.Culture&Etiquette 43
Part Ⅴ.Exercise 45
Unit 4 Sales Promotion 49
Learning goals 49
Introduction 49
Part Ⅰ.At the Import and Export Fair 50
Part Ⅱ.Marketing Strategy 54
Part Ⅲ.Glossary 57
Part Ⅳ.Culture&Etiquette 59
Part Ⅴ.Exercise 62
Unit 5 Business Reception 65
Learning goals 65
Introduction 65
Part Ⅰ.Meeting at the Airport 66
Part Ⅱ.Visiting a Factory 68
Part Ⅲ.Glossary 71
Part Ⅳ.Culture&Etiquette 73
Part Ⅴ.Exercise 75
Unit 6 Business Negotiations 78
Learning goals 78
Introduction 78
Part Ⅰ.Preparing for the Negotiation 78
Part Ⅱ.Negotiation Strategies 82
Part Ⅲ.Glossary 86
Part Ⅳ.Culture&Etiquette 90
Part Ⅴ.Exercise 91
Unit 7 Sign a Contract 94
Learning goals 94
Introduction 94
Part Ⅰ.At the Contract Signing Ceremony 95
Part Ⅱ.Contract 99
Part Ⅲ.Glossary 102
Part Ⅳ.Culture&Etiquette 105
Part Ⅴ.Exercise 107
Unit 8 Execution of Contract 109
Learning goals 109
Introduction 109
Part Ⅰ.At the Customs Hall 110
Part Ⅱ.Execution of Export Goods 112
Part Ⅲ.Glossary 115
Part Ⅳ.Culture&Etiquette 118
Part Ⅴ.Exercise 124
Unit 9 Customer Service 127
Learning goals 127
Introduction 127
Part Ⅰ.Dealing with Customer Complaints 128
Part Ⅱ.Customer Care 132
Part Ⅲ.Glossary 134
Part Ⅳ.Culture&Etiquette 136
Part Ⅴ.Exercise 137
Unit 10 New Business Proposal 141
Learning goals 141
Introduction 141
Part Ⅰ.Business Traveling Abroad 141
Part Ⅱ.Business Report 145
Part Ⅲ.Glossary 148
Part Ⅳ.Culture&Etiquette 150
Part Ⅴ.Exercise 152
参考文献 156