Unit 1 1
Passage: Vocational Education in Germany 2
Reading for Fun: Differences between British and American Universities 8
Writing: Letters of Introduction 9
Grammar: Sentence Patterns 11
Unit 2 14
Passage: Vocational Education in China 15
Reading for Fun: A Regulation for Vocational Students 20
Writing: Letters of Congratulation 22
Grammar: Nouns 24
Unit 3 30
Passage : Liaoning Jidian Polytechnic 31
Reading for Fun: The University of Michigan 37
Writing: Letters of Recommendation 38
Grammar: Adjectives and Adverbs 40
Unit 4 50
Passage : The Role of Advertising 51
Reading for Fun: Advertising in America 57
Writing: Thank-you Letters 58
Grammar: Numerals 60
Unit 5 64
Passage: Differences in Corporate Communication Styles 65
Reading for Fun: When East Meets West 71
Writing: Letters of Complaint/Claim 72
Grammar: Modal Verbs 74
Unit 6 80
Passage: E-commerce 81
Reading for Fun: E-business Investments 86
Writing: Letters of Reservation 87
Grammar: Disjunctive Questions 89
Unit 7 94
Passage: B2B 95
Reading for Fun: The Growing of E-commerce 101
Writing: Letters of Confirmation 103
Grammar: Exclamations and Emphasized Structures 104
Unit 8 108
Passage : Multi-model Transport 109
Reading for Fun : The Multinational Corporation 114
Writing: Abstracts 115
Grammar: Object Clauses 118
Unit 9 121
Passage : Warehousing 122
Reading for Fun: Customers in the Digital World 127
Writing: Agendas 128
Grammar: Adverbial Clauses Ⅰ 130
Unit 10 135
Passage: The Key to Success for Business 136
Reading for Fun: Howard Schultz: The Star of Starbucks 142
Writing: Certificates 144
Grammar: Adverbial Clauses Ⅱ 145