《职业英语 工商管理类》PDF下载

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  • 作  者:张静主编;许宝建副主编
  • 出 版 社:北京:机械工业出版社
  • 出版年份:2011
  • ISBN:9787111335078
  • 页数:149 页
图书介绍:本书作为《大学英语》系列教材的高级篇,专门针对工商管理专业的学生编排。全书共10个单元,每个单元又分为开篇重点内容提示、导入问题、课文与综合练习、阅读理解、写作、语法、轻松阅读等模块,在传授专业英语知识的同时注重开发和培养学生的英语应用能力,突出了”实用为主,够用为度”的原则。本书内容选材新颖,题材广泛,无论是课文还是练习,都注重选择最新的英语材料。课文篇幅短小、实用,图文并茂,生动活泼,避免像传统的专业英语教材那样枯燥乏味,努力使英语学习寓于趣味性、娱乐性之中,使得学生在课堂学习和课后自学都不会觉得枯燥乏味。本书可作为高职高专院校工商管理专业的专业英语课程教材,也可供从事管理等相关工作的从业人员参考使用。

Unit 1 1

Passage: Vocational Education in Germany 2

Reading for Fun: Differences between British and American Universities 8

Writing: Letters of Introduction 9

Grammar: Sentence Patterns 11

Unit 2 14

Passage: Vocational Education in China 15

Reading for Fun: A Regulation for Vocational Students 20

Writing: Letters of Congratulation 22

Grammar: Nouns 24

Unit 3 30

Passage : Liaoning Jidian Polytechnic 31

Reading for Fun: The University of Michigan 37

Writing: Letters of Recommendation 38

Grammar: Adjectives and Adverbs 40

Unit 4 50

Passage : The Role of Advertising 51

Reading for Fun: Advertising in America 57

Writing: Thank-you Letters 58

Grammar: Numerals 60

Unit 5 64

Passage: Differences in Corporate Communication Styles 65

Reading for Fun: When East Meets West 71

Writing: Letters of Complaint/Claim 72

Grammar: Modal Verbs 74

Unit 6 80

Passage: E-commerce 81

Reading for Fun: E-business Investments 86

Writing: Letters of Reservation 87

Grammar: Disjunctive Questions 89

Unit 7 94

Passage: B2B 95

Reading for Fun: The Growing of E-commerce 101

Writing: Letters of Confirmation 103

Grammar: Exclamations and Emphasized Structures 104

Unit 8 108

Passage : Multi-model Transport 109

Reading for Fun : The Multinational Corporation 114

Writing: Abstracts 115

Grammar: Object Clauses 118

Unit 9 121

Passage : Warehousing 122

Reading for Fun: Customers in the Digital World 127

Writing: Agendas 128

Grammar: Adverbial Clauses Ⅰ 130

Unit 10 135

Passage: The Key to Success for Business 136

Reading for Fun: Howard Schultz: The Star of Starbucks 142

Writing: Certificates 144

Grammar: Adverbial Clauses Ⅱ 145