《商务英语实训教程》PDF下载

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  • 作  者:蒋景东,李辉主编;项燕,张万里,颜碧宇副主编
  • 出 版 社:北京:机械工业出版社
  • 出版年份:2011
  • ISBN:9787111335368
  • 页数:200 页
图书介绍:本书以应用为导向,体现了知识学习和技能训练兼顾的原则,突出实践技能操作。全书分为社交英语、商务招待等。

Project 1 English of Social Intercourse 1

Task 1 Business Introduction 2

Task 2 Business Calls 7

Project 2 Business Entertainment 14

Task 1 Business Appointments and Banquets 15

Task 2 Hotel Accommodation 22

Task 3 Visiting Trade Fairs,Show Rooms and Factories 27

Project 3 Conference Organization and Arrangement 35

Task 1 Designing Conference Invitation Letters 36

Task 2 Introduction of Conference 41

Task 3 Conference Agenda 47

Task 4 Introducing Distinguished Guests 50

Task 5 Conference Service 55

Project 4 Recruitment 60

Task 1 Making Resumes 61

Task 2 Interview 65

Task 3 Employee Contracts 73

Task 4 Job Descriptions and Titles 77

Task 5 Job Responsibilities 83

Project 5 Introduction of a Company 89

Task 1 Describing Company's Organizational Structure 90

Task 2 Introducing the Functions of Products 95

Task 3 Advertisements 101

Task 4 Introduction of Technical Features of Products 106

Task 5 Product Presentation 111

Task 6 Expressions of Product Promotion 116

Project 6 International Trade 122

Task 1 Establishing Business Relations 123

Task 2 Credit Investigation 127

Task 3 Making a Negotiation Plan 131

Task 4 Skills of Concessions in Business Negotiation of Price 135

Task 5 Enquiry and Reply 138

Task 6 Offer,Counter-offer and Acceptance 142

Task 7 Order and Acknowledgement 146

Task 8 Terms of Payment 150

Task 9 Contract,Discount and Commission 158

Task 10 Packing and Shipment 163

Task 11 Insurance 167

Task 12 Agency and Inspection 171

Task 13 Claims and Arbitration 177

Project 7 Banking 182

Project 8 Business Report 187

附录 193

附录1 商务交往中应避免的话题 193

附录2 银行业务部门名称英汉对照 193

附录3 常用行政职位用语 194

附录4 常用合同词汇 196

附录5 商务英语实训练习 197

参考文献 200