Unit One 1
Text A Travel as an Industry 1
Text B The Vacation and Leisure Traveler 6
Practical Writing： Notice （1） 8
Supplementary Reading Basic Approaches to the Study of Tourism （1） 13
Unit Two 15
Text A What is Tourism？ 15
Text B The Study of Tourism 18
Practical Writing： Notice （2） 21
Supplementary Reading Basic Approaches to the Study of Tourism （2） 26
Unit Three 28
Text A Globalization and the Tourism Industry 28
Text B Globalization and a New Type of Tourist 33
Practical Writing： Letter Writing （1） 37
Supplementary Reading Insecurity， Risks and Crises in Tourism 43
Unit Four 47
Text A Cultural Tourism 47
Text B Cultural Effects of Tourism 51
Practical Writing： Letter Writing （2） 54
Supplementary Reading Different Types of Tourism 59
Unit Five 63
Text A Hospitality Resources 63
Text B What Is Hospitality Management？ 66
Practical Writing： Invitation Card Writing 68
Supplementary Reading Ecotourism 73
Unit Six 77
Text A The Airline Industry 77
Text B The Motorcoach Industry 80
Practical Writing： Reservation Letter 82
Supplementary Reading Impact of Tourism on Employment 87
Unit Seven 89
Text A The Food Service Industry 89
Text B Junk Food and a Hectic Pace 93
Practical Writing： Letter of Confirmation 96
Supplementary Reading Early Food Services 101
Unit Eight 103
Text A Future Trends in Tourism 103
Text B The Arrival of Heritage Tourism 107
Practical Writing： Letter of Application 111
Supplementary Reading Are We There Yet？ 116
Unit Nine 119
Text A Recreation 119
Text B Casinos and Gaming 123
Practical Writing： Resume 126
Supplementary Reading The Walt Disney Company 130
Unit Ten 133
Text A The Language of Tourism 133
Text B Attractions 136
Practical Writing： Thank-you Letter 140
Supplementary Reading Entertainment and Shopping 145
Unit Eleven 147
Text A Types of Travel Agencies 147
Text B Travel Agency Organizations 151
Practical Writing： Complaints 154
Supplementary Reading The World Tourism Organization 159
Unit Twelve 162
Text A The Channels of Distribution 162
Text B Specialty Channelers 165
Practical Writing： Letters of Inquiry or Request 168
Supplementary Reading Establish a Promotional Mix for Travel Intermediaries 173
Unit Thirteen 175
Text A Special Segments of Business Travel 175
Text B Incentive Travel & Convention/Meeting Planners 180
Practical Writing： Welcome Speech 183
Supplementary Reading Tour Wholesalers and Operators 188
Unit Fourteen 190
Text A Studying Tourist Behavior 190
Text B Behavior of Individual Customers 194
Practical Writing： Advertisement 196
Supplementary Reading Bright Future for Travel Agents 202
Unit Fifteen 205
Text A Why is Demand Important？ 205
Text B Market Potential Analysis 208
Practical Writing： Business Reports 210
Supplementary Reading Mass-Market Tourism 216
Unit Sixteen 218
Text A Life-Seeing Tourism 218
Text B Improvement in Educational and Cultural Content of Tourism 220
Practical Writing： Hotel Reservation Agreement 223
Supplementary Reading Types of Destinations—Travel Experiences 230
References 232