Module 1 Merchant/Investment Inviting招商引资 3
Task 1 Name Cards名片 3
Warm-up：Have a Try 3
Background：Learn Something About Name Card 4
Discussion：Talk About How to Do the Task Well 4
Follow-up：Do It Yourself 14
Homework：Practice Makes Perfect 14
Extend Your Eyes 15
Task 2 Enterprise Profile企业形象 19
Warm-up：Have a Try 19
Background：Learn Something About Enterprise Profile 20
Discussion：Talk About How to Do the Task Well 24
Follow-up：Do It Yourself 26
Homework：Practice Makes Perfect 26
Extend Your Eyes 27
Task 3 Commercial Advertisement商业广告 31
Warm-up：Have a Try 31
Background：Learn Something About Commercial Advertisements 32
Discussion：Talk About How to Do the Task Well 36
Follow-up：Do It Yourself 42
Homework：Practice Makes Perfect 43
Exnd Your Eyes 43
Module 2 Foreign Trade Operations外贸业务 47
Task 4 Business Correspondence商务信函 47
Warm-up：Have a Try 47
Background：Learn Something About Business Correspondence 48
Discussion：Talk About How to Do the Task Well 52
Follow-up：Do It Youelf 56
Homework：Practice Makes Perfect 57
Extend Your Eyes 58
Task 5 Instruction Manual产品说明书 63
Warm-up：Have a Try 63
Background：Learn Something About Instruction Manual 64
Discussion：Talk About How to Do the Task Well 67
Follow-up：Do It Yourself 73
Homework：Practice Makes Perfect 74
Extend Your Eyes 75
Task 6 Business Documents商务单证 79
Warm-up：Have a Try 79
Background：Learn Something About Business Documents 80
Discussion：Talk About How to Do the Task Well 82
Follow-up：Do It Youelf 85
Homework：Practice Makes Perfect 86
Extend Your Eyes 87
Task 7 Business Contract商务合同 95
Warm-up：Have a Try 95
Background：Learn Something About Business Contract 98
Discussion：Talk About How to Do the Task Well 102
Follow-up：Do It Yourself 108
Homework：Practice Makes Perfect 108
Extend Your Eyes 111
Module 3 Routine Activities公司日常活动 115
Task 8 Routine Files日常办公文本 115
Warm-up：Have a Try 115
Background：Learn Someing About Rutine Files 116
Discussion：Talk About How to Do the Task Well 124
Follow-up：Do It Yourself 129
Homework：Practice Makes Perfect 130
Extend Your Eyes 130
Task 9 Business Travel商务旅游 135
Warm-up：Have a Try 135
Background：Learn Something About Business Travel 136
Discussion：Talk About How to Do the Task Well 138
Follow-up：Do It Yourself 141
Homework：Practice Makes Perfect 142
Extend Your Eyes 143
Task 10 Celebrations and Press Release商务庆典与新闻发布 147
Warm-up：Have a Try 147
Background：Learn Something About Celebrations and Press Release 148
Discussion：Talk About How to Do the Task Well 150
Follow-up：Do It Yourself 151
Homework：Practice Makes Perfect 152
Extend Your Eyes 153
Task 11 Market Investigation市场调研 157
Warm-up：Have a Try 157
Background：Learn Something About Market Investigation 159
Discussion：Talk About How to Do the Task Well 159
Follow-up：Do It Yourself 163
Homework：Practice Makes Perfect 164
Extend Your Eyes 164
Module 4 Enterprise Management企业管理 173
Task 12 Office Signs办公标识语 173
Warm-up：Have a Try 174
Background：Learn Something About Office Signs 174
Discussion：Talk About How to Do the Task Well 175
Follow-up：Do It Yourself 176
Homework：Practice Makes Perfect 177
Extend Your Eyes 177
Task 13 Application Documents for Studying Abroad出国文书 181
Warm-up：Have a Try 181
Background：Learn Something About Application Documents 182
Discussion：Talk About How to Do the Task Well 185
Follow-up：Do It Yourself 186
Homework：Practice Makes Perfect 187
Extend Your Eyes 188
Task 14 Merger and Acquisition企业并购 193
Warm-up：Have a Try 193
Background：Learn Something About Merger and Acquisition 194
Discussion：Talk About How to Do the Task Well 194
Follow-up：Do It Yourself 198
Homework：Practice Makes Perfect 199
Extend Your Eyes 199
Reference Version参考译文 201
Bibliography参考文献 234