《职通商务英语综合教程3》PDF下载

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  • 作  者:贺雪娟;邓曼英;刘玉丹著
  • 出 版 社:北京:高等教育出版社
  • 出版年份:2011
  • ISBN:9787040318159
  • 页数:141 页
图书介绍:为满足高职高专层次商务英语专业学生的市场需求,编写组编写了一系列高职高专商务英语专业系列教材,全套共3册,包括《商务英语综合教程》、《商务英语综合教程教师参考书》、《商务英语听说教程》、《商务英语听说教程教师参考书》、《商务英语读写教程》、《商务英语读写教程教师参考书》《商务英语拓展教程》和《商务英语拓展教程教师参考书》。该系列教材内容涵盖学生的商务英语在实际运用时所涉及到的听、说、读、写四项技能,并结合当代国际商务英语教学中先进的教学理念,注重围绕生活技能主题,培养学生商务英语语言的实际交际能力,同时又与高职高专商务英语专业的教学大纲及培养目标相结合,是适合高职高专商务英语专业学生使用的一套精品教材。其主要特点体现在如下几个方面:1.内容丰富,选材新颖,语言地道,配有插图。2.教学内容设计标准化,又不失灵活。每单元都采取统一的课程模式,便于教学。同时,学生练习册中每单元又包括可选文章,教师可根据实际情况具体安排。3.配套资料丰富。每一级教材都包括听说读写等各种技能训练,教师可充分利用这些资源调动教学的生动性和有效性。

Unit 1 Trade Practice 1

Section Ⅰ Trade Terms 1

Section Ⅱ UCP 600 6

Section Ⅲ Incoterms 2000 11

Unit 2 Trade Policy 13

Section Ⅰ Chinas Foreign Trade Policy after WTO Accession 13

Section Ⅱ U.S.Foreign Trade and Global Economic Policies 19

Section Ⅲ EU MustLead on Trade Policy 23

Unit 3 Global Market Place 25

Section Ⅰ Emerging Markets 25

Section Ⅱ The Marketplace of North America 30

Section Ⅲ The BRICs 35

Unit 4 Trade Procedure 37

Section Ⅰ Trade Procedure 37

Section Ⅱ Transportation 43

Section Ⅲ Documents Used in International Trade Procedure 47

Unit 5 Busi ness Contract 49

Section Ⅰ Business Contract 49

Section Ⅱ Sales Contract 55

Section Ⅲ General Introduction to CISG 60

Unit 6 Foreign Exchange 63

Section Ⅰ Foreign Exchange Market 63

Section Ⅱ Foreign Exchange Rate 69

Section Ⅲ New Currency—Euro 73

Unit 7 Management in International Business 75

Section Ⅰ International Operations Management 75

Section Ⅱ Human Resource Management 81

Section Ⅲ ISO 9001 86

Unit 8 The Role of Culture in Business 89

Section Ⅰ The Cultural Dimension of International Business 89

Section Ⅱ The Role ofJapanese Culture in Business 95

Section Ⅲ Cultural Awareness 100

Unit 9 International Strategic Alliances 103

Section Ⅰ International Strategic Alliances 103

Section Ⅱ European Union 108

Section Ⅲ WTO,NAFTA and APEC 112

Unit 10 CroSS-cultural Communication 115

Section Ⅰ Cross.culture in International Business 115

Section Ⅱ Company Language 121

Section Ⅲ Cross.cultural Communication 125

Glossary 127

Useful Expressions 139