总序 1
前言 1
Chapter 1 Product Marketing 1
Chapter 2 Price 14
Chapter 3 Packing ＆ Shipment 26
Chapter 4 International Settlement 37
Chapter 5 Credit and Investment 50
Chapter 6 Corporate Alliances and Acquisitions 61
Chapter 7 Technology Transfer 73
Chapter 8 International Project Management 86
Chapter 9 International Insurance 99
Chapter 10 Bidding 109
Chapter 11 Outsourcing 118
Chapter 12 Agency 128
Chapter 13 Arbitration 137
Suggested Keys to Application Exercises 149