Task 1 Basic Knowledge 1
Unit 1 Introduction 1
1.1 Several Important Principles of Good Writing 2
1.2 The Structure and Layout of a Business Letter 3
Samples 7
Discussion 12
Practice 12
Skill Training 12
Task 2 Preparation of Business 14
Unit 2 Establishing Business Relations 14
Relevant Knowledge 14
Useful Sentences 14
Specimen Letters 15
2.1 Importer Writes to the Exporter（1） 15
2.2 Exporter Writes to the Importer 16
2.3 Importer Writes to the Exporter（2） 19
Discussion 19
Practice 19
Skill Training 20
Task 3 Negotiation of Business 22
Unit 3 Inquiry 22
Relevant Knowledge 22
Useful Sentences 22
Specimen Letters 23
3.1 First Inquiry 23
3.2 Specific Inquiry（1） 24
3.3 General Inquiry 25
3.4 Specific Inquiry（2） 26
Discussion 27
Practice 27
Skill Training 27
Unit 4 Offer 29
Relevant Knowledge 29
Useful Sentences 29
Specimen Letters 30
4.1 Non-firm Offer（1） 30
4.2 Firm Offer（1） 31
4.3 Non-firm Offer（2） 32
4.4 Firm Offer（2） 32
Discussion 33
Practice 33
Skill Training 33
Unit 5 Counter-offer 36
Relevant Knowledge 36
Useful Sentences 36
Specimen Letters 37
5.1 Counter-offer——Price（1） 37
5.2 Counter-offer——Payment 38
5.3 Counter-offer——Price（2） 39
5.4 Reply to the Counter——Offer 40
5.5 Counter-offer——Quantity 41
Discussion 41
Practice 41
Skill Training 42
Unit 6 Acceptance 44
Relevant Knowledge 44
Useful Sentences 44
Specimen Letters 45
6.1 Place an Order（1） 45
6.2 Confirm Supply 46
6.3 Send a Contract 47
6.4 Place an Order（2） 47
Discussion 48
Practice 48
Skill Training 49
Unit 7 Contracts and Agreements 51
Relevant Knowledge 51
Useful Sentences 51
Specimen Letters 52
7.1 Sales Contract 52
7.2 Purchase Confirmation 56
7.3 Exclusive Agency Agreement 58
Discussion 62
Practice 62
Skill Training 63
Task 4 Implementation of Contract 65
Unit 8 Establishing and Amending an L/C 65
Relevant Knowledge 65
Useful Sentences 66
Specimen Letters 67
8.1 Urge the Establishment of an L/C（1） 67
8.2 Urge the Establishment of an L/C（2） 68
8.3 Reply to the above Letter 70
8.4 Extend the L/C 72
8.5 Amend the L/C（1） 73
8.6 Amend the L/C（2） 74
8.7 Change the Payment Term 77
Discussion 79
Practice 79
Skill Training 79
Unit 9 Chartering Ship and Effecting Shipment 82
Relevant Knowledge 82
Useful Sentences 82
Specimen Letters 83
9.1 Inquire Freight（1） 83
9.2 Inquire Freight（2） 84
9.3 Inquire Freight（3） 84
9.4 Reply（1） 85
9.5 Shipping Instruction 85
9.6 Urging Shipment 86
9.7 Reply（2） 88
9.8 Shipping Advice 90
Discussion 91
Practice 91
Skill Training 92
Unit 10 Covering Insurance 95
Relevant Knowledge 95
Useful Sentences 96
Specimen Letters 97
10.1 Apply for Insurance 97
10.2 Confirm Having Covered Insurance 98
10.3 Ask for Additional Insurance 99
10.4 Insurance Policy 100
Discussion 101
Practice 101
Skill Training 101
Unit 11 Making a Complaint and Claim 103
Relevant Knowledge 103
Useful Sentences 104
Specimen Letters 105
11.1 Complaint and Claim—Inferior Quality 105
11.2 Complaint and Claim—Wrong Articles andthe Inferior Quality 106
11.3 Reply 107
Discussion 108
Practice 108
Skill Training 108
Task 5 Other Letters Writing 110
Unit 12 Seeking and Asking to Be an Agent 110
Relevant Knowledge 110
Useful Sentences 110
Specimen Letters 111
12.1 Seek an Agent 111
12.2 Reply（1） 112
12.3 Ask to Be an Agent 113
12.4 Reply（2） 113
12.5 Reply（3） 114
Discussion 115
Practice 115
Skill Training 115
Unit 13 Congratulation and Appreciation Letter 117
Relevant Knowledge 117
Useful Sentences 117
Specimen Letters 118
13.1 Congratulation Letter（1） 118
13.2 Congratulation Letter（2） 119
13.3 Appreciation Letter（1） 119
13.4 Appreciation Letter（2） 122
Discussion 123
Practice 123
Skill Training 123
Unit 14 Promotion and Invitation Letter 125
Relevant Knowledge 125
Useful Sentences 125
Specimen Letters 126
14.1 Promotion（1） 126
14.2 Promotion（2） 127
14.3 Invitation（1 ） 128
14.4 Invitation（2） 128
14.5 Reply to Invitation 129
Discussion 129
Practice 130
Skill Training 130
Unit 15 Job-application Writing 132
Relevant Knowledge 132
Useful Sentences 132
Specimen Letters 134
15.1 Cover Letter 134
15.2 Resume 136
15.3 Follow-up Letter 137
Discussion 138
Practice 138
Skill Training 139
Task 6 Integrative Writing Skill Training 141
Relevant Knowledge 141
Letter Writing 141
Bibliography 161