《商务技能综合实训》PDF下载

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  • 作  者:刘妮雅主编
  • 出 版 社:北京:对外经济贸易大学出版社
  • 出版年份:2013
  • ISBN:9787566307811
  • 页数:258 页
图书介绍:本书主要针对商务英语专业和国际贸易专业的学生,以培养其在国际商务领域的岗位技能为目标,以真实的贸易环境为依托,通过进行综合实践练习,完善学生的知识结构、提高学生的动手能力。通过实训练习,学生可以在已掌握的理论知识的基础上,全面、系统地掌握国际贸易业务的基本操作流程和技巧。

导论 实训准备 1

Chapter 1 Career&Job Interview 3

1.Career&Job Interview 3

2.Simulated Interview 6

3.Application Letter&Resume 9

4.Simulated Practice 16

Chapter 2 Developing International Market 17

1.Selecting Potential Markets Abroad 17

2.Trade Fairs 18

3.Management of E-Marketing 31

4.Choosing Trading Partners 33

Chapter 3 Establishment of Business Relations 39

1.Writing Letters on Establishment of Business Relations 39

2.Business Reception 42

3.International Business Conference 45

Chapter 4 Business Negotiation 51

1.Export Quotation Calculation 51

2.Business Negotiation 58

3.Expo Counter-bid Calculation 65

4.Making out Pricelist 69

5.Proforma Invoice 75

6.International Business Telephone Call 81

Chapter 5 Signing Business Contract 85

1.Export Sales Letter 85

2.Making out Export Contract 86

3.Translating Business Contract 91

Chapter 6 Letter of Credit 105

1.Issuance of L/C 106

2.Examination of L/C 114

3.Amendments to L/C 120

Chapter 7 Shipment 125

1.Commercial Invoice 125

2.Packing List 137

3.Inspection 148

4.Chartering a Ship or Booking Shipping Space 159

5.Declaration 171

6.Insurance 184

Chapter 8 Settlement of Exchange 193

1.Payment Methods 193

2.Negotiation Documents Under Letter of Credit 200

3.Payment Instruments—Draft/Bill of Exchange 201

4.Making out Documents for Settlement 205

Chapter 9 Issues After Transaction 221

1.Export Verification 221

2.Export Tax Repay 225

3.Delivery 228

4.Claim 229

Chapter 10 Comprehensive Practice on International Trade 233

1.Basic Information 233

2.Trade and Business Information 234

3.Training of Export Business 234

4.Training of Import Business 254

参考文献 258