Unit 1 Saying Hello 1
Part Ⅰ Warming-up 2
Part Ⅱ Pronunciation Listening 2
Part Ⅲ Focus on Listening 2
Listening 1 In the Morning 2
Listening 2 At the Office 4
Listening 3 Getting to Know Each Other 5
Part Ⅳ Language Study 7
Part Ⅴ Communicative Activity 8
Unit 2 Making Business Phone Calls 9
Part Ⅰ Warming-up 10
Part Ⅱ Pronunciation Listening 10
Part Ⅲ Focus on Listening 10
Listening 1 Making and Receiving Business Phone Calls 10
Listening 2 Making Appointments 11
Listening 3 Telephone Etiquette 13
Part Ⅳ Language Study 14
Part Ⅴ Communicative Activity 15
Unit 3 Meeting Clients 16
Part Ⅰ Warming-up 17
Part Ⅱ Pronunciation Listening 17
Part Ⅲ Focus on Listening 17
Listening 1 Before the Arrival of a Client 17
Listening 2 Receiving a Client & Checking in a Hotel 18
Listening 3 Safe Topics in Small Talks 21
Part Ⅳ Language Study 22
Part Ⅴ Communicative Activity 23
Unit 4 Entertaining Business Partners 24
Part Ⅰ Warming-up 25
Part Ⅱ Pronunciation Listening 25
Part Ⅲ Focus on Listening 25
Listening 1 Inviting and Entertaining Business Partners 25
Listening 2 What to Wear to a Business Dinner? 26
Listening 3 A Successful Business Dinner 28
Part Ⅳ Language Study 28
Part Ⅴ Communicative Activity 29
Unit 5 Planning a Meeting 30
Part Ⅰ Warming-up 31
Part Ⅱ Pronunciation Listening 31
Part Ⅲ Focus on Listening 31
Listening 1 Planning a Meeting 31
Listening 2 Creating an Agenda 33
Listening 3 Six Tips for More Effective Meetings 34
Part Ⅳ Language Study 35
Part Ⅴ Communicative Activity 35
Unit 6 Communicating with Customers 36
Part Ⅰ Warming-up 37
Part Ⅱ Pronunciation Listening 37
Part Ⅲ Focus on Listening 37
Listening 1 Repair and Refund 37
Listening 2 Customer Service 39
Listening 3 Effective Communication with Customers 40
Part Ⅳ Language Study 42
Part Ⅴ Communicative Activity 42
Unit 7 Getting Familiar with Brands 43
Part Ⅰ Warming-up 44
Part Ⅱ Pronunciation Listening 44
Part Ⅲ Focus on Listening 45
Listening 1 Brands 45
Listening 2 Developing Brands in China 47
Listening 3 International Brands 48
Part Ⅳ Language Study 49
Part Ⅴ Communicative Activity 50
Unit 8 Learning to Do Marketing Research 51
Part Ⅰ Warming-up 52
Part Ⅱ Pronunciation Listening 52
Part Ⅲ Focus on Listening 52
Listening 1 An Interview for a Market Research Consultant 52
Listening 2 Exchanging Information 53
Listening 3 A Course on Marketing 54
Part Ⅳ Language Study 55
Part Ⅴ Communicative Activity 55
Unit 9 Enjoying a Working Day 56
Part Ⅰ Warming-up 57
Part Ⅱ Pronunciation Listening 57
Part Ⅲ Focus on Listening 58
Listening 1 A Working Day 58
Listening 2 Enjoying Your Working Day 59
Listening 3 What is a Typical Day Like for a Software Engineer at Google? 60
Part Ⅳ Language Study 62
Part Ⅴ Communicative Activity 62
Unit 10 Taking Business Trips 63
Part Ⅰ Warming-up 64
Part Ⅱ Pronunciation Listening 64
Part Ⅲ Focus on Listening 65
Listening 1 Itinerary 65
Listening 2 Transport 66
Listening 3 Accommodation 67
Part Ⅳ Language Study 68
Part Ⅴ Communicative Activity 68
Unit 11 Visiting a Working Place 69
Part Ⅰ Warming-up 70
Part Ⅱ Pronunciation Listening 70
Part Ⅲ Focus on Listening 70
Listening 1 Talking about Visiting a Working Place 70
Listening 2 A Factory Tour to Sherline 71
Listening 3 On-site Supplier Evaluation 73
Part Ⅳ Language Study 74
Part Ⅴ Communicative Activity 74
Unit 12 Establishing Business Relations 75
Part Ⅰ Warming-up 76
Part Ⅱ Pronunciation Listening 76
Part Ⅲ Focus on Listening 77
Listening 1 Seeking Business Partners 77
Listening 2 Visiting a Factory 78
Listening 3 Establishing Business Relations 80
Part Ⅳ Language Study 81
Part Ⅴ Communicative Activity 82
Unit 13 Participating in Trade Fairs 83
Part Ⅰ Warming-up 84
Part Ⅱ Pronunciation Listening 84
Part Ⅲ Focus on Listening 84
Listening 1 Reserving a Booth 84
Listening 2 Attending an Exhibition 86
Listening 3 Promoting Products 88
Part Ⅳ Language Study 90
Part Ⅴ Communicative Activity 91
Unit 14 Saying Goodbye 92
Part Ⅰ Warming-up 93
Part Ⅱ Pronunciation Listening 93
Part Ⅲ Focus on Listening 94
Listening 1 After-visiting Activities 94
Listening 2 Leisure Activities 95
Listening 3 Farewell to a Client 96
Part Ⅳ Language Study 98
Part Ⅴ Communicative Activity 98
Unit 15 Review 99
Part Ⅰ 99
Part Ⅱ 100
Part Ⅲ 101
Part Ⅳ 103
Part Ⅴ 104
Reference Keys & Scripts 107
参考文献 194