Unit 1 Talking About Products 1
Part Ⅰ Warming-up 2
Part Ⅱ Sentence Listening 2
Part Ⅲ Focus on Listening 3
Listening 1 Product Description 3
Listening 2 Selling Products 4
Listening 3 Presentation of New Products 5
Part Ⅳ More to Know 6
Part Ⅴ Research After the Class 7
Unit 2 Trade Fairs 8
Part Ⅰ Warming-up 9
Part Ⅱ Sentence Listening 9
Part Ⅲ Focus on Listening 9
Listening 1 Preparation for Trade Fairs 9
Listening 2 Trade Fairs in China 11
Listening 3 Fruits of Trade Fairs 12
Part Ⅳ More to Know 13
Part Ⅴ Research After the Class 14
Unit 3 Sales Performance 15
Part Ⅰ Warming-up 16
Part Ⅱ Sentence Listening 16
Part Ⅲ Focus on Listening 17
Listening 1 Dubai Gold Sale 17
Listening 2 Adidas Financial Results Presentation 18
Listening 3 Four Easy Ways to Boost Your Sales 19
Part Ⅳ More to Know 20
Part Ⅴ Research After the Class 22
Unit 4 Maintaining Relationships 23
Part Ⅰ Warming-up 24
Part Ⅱ Sentence Listening 24
Part Ⅲ Focus on Listening 24
Listening 1 The Myths of Guanxi 24
Listening 2 The Myths of Gift Giving 25
Listening 3 Outsourcing 27
Part Ⅳ More to Know 28
Part Ⅴ Research After the Class 29
Unit 5 Meetings&Conferences 30
Part Ⅰ Warming-up 31
Part Ⅱ Sentence Listening 31
Part Ⅲ Focus on Listening 31
Listening 1 Office Meeting Clips 31
Listening 2 Economic Dynamisms of Southeast Asia 33
Listening 3 How to Encourage Participation in a Web Conference 34
Part Ⅳ More to Know 35
Part Ⅴ Research After the Class 37
Unit 6 Human Resources 38
Part Ⅰ Warming-up 39
Part Ⅱ Sentence Listening 39
Part Ⅲ Focus on Listening 39
Listening 1 Different Styles of HR Management 39
Listening 2 Challenges of HR in Declining Condition 41
Listening 3 Developing an HR Department Business Plan 42
Part Ⅳ More to Know 43
Part Ⅴ Research After the Class 44
Unit 7 Investment 45
Part Ⅰ Warming-up 46
Part Ⅱ Sentence Listening 46
Part Ⅲ Focus on Listening 46
Listening 1 Types of Investment 46
Listening 2 Investing in Real Estate 47
Listening 3 How to Pick a Quality Stock for Investment 48
Part Ⅳ More to Know 49
Part Ⅴ Research After the Class 50
Unit 8 Banking 51
Part Ⅰ Warming-up 52
Part Ⅱ Sentence Listening 52
Part Ⅲ Focus on Listening 53
Listening 1 Saving for the Future 53
Listening 2 Opening a Bank Account 54
Listening 3 U.S.Require Biggest Banks to Hold More Cash Reserves 55
Part Ⅳ More to Know 56
Part Ⅴ Research After the Class 56
Unit 9 Electronic Commerce 57
Part Ⅰ Warming-up 58
Part Ⅱ Sentence Listening 58
Part Ⅲ Focus on Listening 59
Listening 1 What is E-commerce? 59
Listening 2 Online Shopping Carnival 60
Listening 3 Order Things Online 61
Part Ⅳ More to Know 62
Part Ⅴ Research After the Class 63
Unit 10 Trading 64
Part Ⅰ Warming-up 65
Part Ⅱ Sentence Listening 65
Part Ⅲ Focus on Listening 65
Listening 1 Raising Prices 65
Listening 2 Rising Coffee Prices 66
Listening 3 U.S.-China Trade:Calls for Reform 67
Part Ⅳ More to Know 68
Part Ⅴ Research After the Class 70
Unit 11 Insurance 71
Part Ⅰ Warming-up 72
Part Ⅱ Sentence Listening 72
Part Ⅲ Focus on Listening 73
Listening 1 Legal Principles of Insurance 73
Listening 2 Insurance Industry in China 74
Listening 3 A Case of Marine Insurance 75
Part Ⅳ More to Know 76
Part Ⅴ Research After the Class 78
Unit 12 International Payment 79
Part Ⅰ Warming-up 80
Part Ⅱ Sentence Listening 80
Part Ⅲ Focus on Listening 80
Listening 1 Popular Payment Methods 80
Listening 2 Negotiation on Terms of Payment 81
Listening 3 How to Handle Late Paying Customers 82
Part Ⅳ More to Know 82
Part Ⅴ Research After the Class 84
Unit 13 International Logistics 85
Part Ⅰ Warming-up 86
Part Ⅱ Sentence Listening 86
Part Ⅲ Focus on Listening 87
Listening 1 Delivering the Goods 87
Listening 2 Challenges for International Companies 88
Listening 3 Trade Tariff and Frictions 90
Part Ⅳ More to Know 91
Part Ⅴ Research After the Class 93
Unit 14 New Year Party 94
Part Ⅰ Warming-up 95
Part Ⅱ Sentence Listening 95
Part Ⅲ Focus on Listening 96
Listening 1 Farewell Party 96
Listening 2 Organizing a Farewell Party 96
Listening 3 New Year Party 98
Part Ⅳ More to Know 99
Part Ⅴ Research After the Class 100
Unit 15 Review 101
Listening 1 Conversations 101
Listening 2 Monologues 104
Reference Keys&Scripts 107
参考文献 190