Unit 1 Trade(1)—International Marketing 1
Text:Global Marketing 1
Fast Reading:Passage 1 The Value of Special Training in Speech 8
Passage 2 The Role of Trade 10
Reading Skill:Active Reading 13
Practice:Microsoft Goes after Google 14
Unit 2 Trade(2)—Marketing in China 18
Text:Strategic Issues in Chinese Marketing 18
Fast Reading:Passage 1 The Changing Concept of Marketing 29
Passage 2 How to Serve Customers 31
Reading Skill:Identifying Different Purposes for Reading 33
Practice:Power of Invention 34
Unit 3 Internet and E-commerce 38
Text:Weaving the Web 38
Fast Reading:Passage 1 On-liners Move Off-line 45
Passage 2 E-books Ready for Markets Next Year 47
Reading Skill:Keeping a Reading Journal 48
Practice:Two Ways of Life 49
Unit 4 Investment 52
Text:Foreign Direct Investment 52
Fast Reading:Passage 1 Product Life Cycle 61
Passage 2 Office Politics 63
Practice:The Psychology of Money 65
Reading Skill:Finding Topics 65
Unit 5 Service 69
Text:Aspects of Services 69
Fast Reading:Passage 1 Oil of Olay's Line of Cosmetics Hits Shelves 80
Passage 2 The Quality of Production 82
Reading Skill:Locating the Topic Sentence 83
Practice:The Soft Sell 84
Unit 6 Public Relations 88
Text:The Skills of Public Relations 88
Fast Reading:Passage 1 Henry Ford and the American Automobile 94
Passage 2 Brain Drain 97
Reading Skill:Locating Implied Main Idea 100
Practice:The Fatal Promise of Cloning 101
Unit 7 Tourism(1) 105
Text:Reform and Opening of China's Tourist Industry 105
Fast Reading:Passage 1 Credit Card 112
Passage 2 Shop and Shopping Areas in Britain 115
Reading Skill:Making Inferences 118
Practice:Steps in Data Processing 119
Unit 8 Tourism(2) 123
Text:International Tourism:the Future 123
Fast Reading:Passage 1 Table Manners 135
Passage 2 The Interview as a Method of Assessment 138
Reading Skill:Identifying Types of Language 141
Practice:The Euromarkets 142
Unit 9 Management 144
Text:The Job of a Manager 144
Fast Reading:Passage 1 Strategies and Tactics in Business Negotiating 151
Passage 2 Come to Face the Heat 154
Reading Skill:Differentiating Facts from Opinions 157
Practice:Economic Growth 158
Unit 10 Finance 161
Text:The Global Financial System 161
Fast Reading:Passage 1 Current Accounts 168
Passage 2 International Payment of Goods 171
Reading Skill:Patterns of Organization 173
Practice:The Retail Promotion Mix 174
Unit 11 Information Technology 177
Text:It Grows Up 177
Fast Reading:Passage 1 The Number One Problem 186
Passage 2 Magplane Gets off the Ground 188
Reading Skill:Learning about Arguments 189
Practice:The Executive's Job in Business Organization 190
Unit 12 Transportation 193
Text:The Importance of Transportation 193
Fast Reading:Passage 1 Dot-names Still Hot Items 202
Passage 2 Word of the Millennium 203
Practice:The Court System in the United States 205
Reading Skill:Critical Reading 205
Unit 13 International Organization 208
Text:GATT 208
Fast Reading:Passage 1 International Trade 217
Passage 2 Soy:Grace Period to Prevent Trade Slump 218
Reading Skill:Attitude and Tone of the Author 220
Practice:International Marketing 221
Unit 14 Business Law 224
Text:Sales Law 224
Fast Reading:Passage 1 What Is Business? 235
Passage 2 Mercedes-Bens Gets Turning Upside Down 237
Reading Skill:Expanding Your Reading Experience 238
Practice:The General Agreement on Tariffs and Trade 239
Unit 15 Globalization 243
Text:The Trend of Globalization 243
Fast Reading:Passage 1 Etiquette and Skills of Interviews 256
Passage 2 Further Career 258
Reading Skill:Using the Dictionary 259
Practice:The Internet Economy 260
Keys to Exercises 264
Appendix Ⅰ Glossary 272
Appendix Ⅱ Idioms and Expressions 287
Appendix Ⅲ Special Terms 293
Appendix Ⅳ Famous Corporations of the World 301
Acknowledgements 306