Unit 1 Basic Principles of Business English Writing 1
Module 1 Basic Principles of Business English Writing 3
Module 2 Some Features of Business English Writings 11
Unit 2 Some Mind Sets about Business Letters and Faxes 17
Module 1 ABC about Writing of Business Letters 18
Module 2 ABC about Drawing up Faxes 25
Unit 3 Company Profiles 35
Module 1 Company Profiles 36
Module 2 Job Advertisements 50
Unit 4 Starting a Career 64
Module 1 Resumes 65
Module 2 Application Letters 76
Unit 5 Internal Communication 86
Module 1 Interoffice Memos 87
Module 2 Phone Messages 94
Module 3 E-mails 98
Unit 6 Products Description 104
Module 1 General Description 106
Module 2 Specific Instruction 113
Unit7 External Communication(Ⅰ)—Establishing and Developing Relationships with Business Associates 128
Module 1 Making Self-introduction 130
Module 2 Making Enquiries and Offers 137
Unit 8 External Communication(Ⅱ)—Making Deals 155
Module 1 Placing Orders 157
Module 2 Writing of Contracts and Agreements 172
Unit 9 External Communication(Ⅲ)—Dealing with Problems 194
Module 1 Getting Payment Settled 196
Module 2 Complaining about Shipments 207
Module 3 Complaining about After-sales 216
Unit 10 Business Report 225
Module 1 Investigation Reports 228
Module 2 Feasibility Reports 234
Module 3 Summarizing Report 241
参考书目 253