Unit 1 Speaking Generally 一般而言 1
in principle 6
Unit 2 The Nature of Things 事物的本质 6
on the whole 6
on paper 6
no exception 6
nine times out of ten 6
in theory/in practice 6
in general/in particular 6
to hold good 6
for the most part 6
the exception proves the rule/an exception to the rule 6
as usual 6
as a rule 6
Unit 3 Connection 关联性 10
of its own accord 10
in the shape of 10
in its own right 10
in the nature of 10
to consist of 10
as such 10
in itself 10
to refer to 16
Unit 4 Cause and Effect 原因与结果 16
with regard to 16
(be/get/keep/stay)in touch with(lost/out of touch) 16
on behalf of 16
in terms of 16
in conjunction with 16
in connection with 16
hand in hand 16
to do with 16
as to 16
in accordance with 16
according to 16
to stem from 19
to result in 19
to trigger off 19
Practice A The Planning Meeting 安排会议 19
to give rise to 19
to bring about 19
to arise from 19
to have an effect/impact on 19
Unit 5 Priorities 优先次序 26
above all 30
all important 30
first and foremost 30
the first step 30
last but not least 30
to take first place 30
Unit 6 Purpose and Objective 目的与目标 30
to take action on 38
on purpose 38
to set up 38
to tackle 38
a means to an end 38
to take steps 38
to take the initiative 38
with a view to 38
Unit 7 Focusing 强调 38
to put together 38
in order to 38
to go for it 38
go ahead 38
to 38
game plan 38
to arrange for 38
the aim of the exercise 38
to aim at 38
to make up one's mind 38
in fact 44
Unit 8 Time 时间 44
to zero in on 44
to spotlight 44
a matter of 44
in(this)respect 44
in reality 44
to get down to business 44
in contrast to 44
hard facts 44
to get to the bottom of 44
to focus on 44
the fact of the matter is 44
to come to the point 44
to look forward to 53
in time 53
moment of truth 53
in the meantime 53
in the long term 53
on time 53
right/straight away 53
so far 53
time out 53
Practice B The Marketing Game Plan 营销行动计划 53
in a moment 53
in the long run 53
in the future 53
in future 53
in the course of 53
for the time being 53
at/from the outset 53
as yet 53
at once 53
at first 53
ahead of time/schedule 53
Unit 9 Quantities 数量 61
Unit 10 Position and Movement 位置与移动 69
or so 69
on a(large)scale 69
on average 69
more or less 69
in full 69
in excess of 69
in all shapes and sizes 69
in all 69
in the aggregate 69
give or take 69
at least 69
to amount to 69
and so no 69
as a whole 69
at all 69
a good/great deal of 69
at the most 69
at the outside 69
to average out at 69
to be exact 69
back and forth 72
every other/second 72
in lieu of 72
in place of 72
in turn 72
to vary from...to 72
Unit 11 Degrees of Difficulty and Probability 困难程度与可能性 72
to rule out 77
a safe bet 77
of course 77
to take place 77
Unit 12 Effective Methods 有效率的方法 77
to stand to 77
it's as simple as that 77
in any case 77
in all probability 77
for sure 77
at will 77
no problem 77
to keep an eye on 84
Practice C A Technical Demonstration 技术演示 84
to try out 84
to think out 84
to take care(not)to 84
to plan/think ahead 84
to make sure/certain 84
to look into 84
in depth 84
the ins and outs 84
in detail 84
a dry/dummy run 84
to check over 84
to carry out 84
bit by bit 84
better sate than sorry 84
to allow for 84
Unit 13 Ineffective Methods 无效率的方法 93
to take a chance 98
to take the easy way out 98
a soft option 98
to take/run risks 98
Unit 14 Progress 进展 98
to cut corners 98
the line of least resistance 98
hit and miss 98
by trial and error 98
at random 98
a short cut 98
to make headway 105
Unit 15 Problems and Solutions 问题和解决之道 105
to take a step 105
to take shape 105
a step forward 105
to open doors 105
to make progress 105
to get to first base 105
to forge ahead 105
to come up with 105
to break through 105
to break the ice 105
to break new ground 105
all systems go 105
on the blink 113
to run/be up against 113
to save the situation 113
a snap decision 113
make or break 113
the tip of the iceberg 113
without fail 113
worth doing 113
Unit 16 Positive Results 正面的结果 113
a drawback 113
a long shot 113
in the last resort 113
to face up to 113
to cut one's losses 113
to cope with 113
to compete against 113
back against the wall 113
all or nothing 113
to make do with 113
to make...work 119
Practice D Evaluation and Action 评估与行动 119
to take effect 119
to pull off 119
to pay one's way 119
to pay dividends 119
the end product 119
to make money 119
to make a profit 119
in the black 119
for sale 119
to bear fruit 119
Unit 17 Negative Results 负面的结果 129
to make a loss 137
Unit 18 Tactics 战术 137
a vicious circle 137
to take the consequences 137
to be/fall short of 137
to reach a stalemate 137
to pay the penalty/price 137
to be/go out of action 137
in vain 137
in the red 137
to go wrong 137
to go dead 137
dud 137
a dead end 137
to break down 137
Unit 19 Attitudes Opinions and Discussion 态度：意见与讨论 144
to withdraw from 144
to talk round 144
to talk out of 144
to take a firm fine/ stand 144
to stand/stick out for 144
to rely on 144
to soften up 144
to put pressure on 144
to play ball 144
to mean business 144
to lay it on the line 144
to keep one's options open 144
to break off 144
to back out 144
to back down 144
to make clear 153
a matter of fact 153
to point out 153
to put the record straight 153
to make one's point 153
to take the long view 153
to take the view that 153
to talk over 153
Unit 20 Developing Ideas and Arguments 想法与论点的展现 153
to be taken aback 153
in my opinion 153
to have an open mind 153
to get one's priorities right 153
to get across 153
the facts speak for themselves 153
to change one's mind 153
the ball is in your court 153
to be against 153
to argue against 153
to insist on 153
in passing 159
Practice E A Presentation 陈述 159
what is more 159
to put it(differently) 159
in the same way 159
in the first place 159
by the way 159
in other words 159
in addition(to) 159
by the same token 159
to begin(or start)with 159
as well(as) 159
as we have seen 159
Unit 21 Disagreement and Criticism 意见相左与批评 167
Unit 22 Conditions 情况或条件 174
(a)value judgement 174
up to a point 174
to split hairs 174
to shift the blame(or responsibility)(onto) 174
to pass the buck 174
out of the question 174
(a)matter of opinion 174
to have doubts about 174
(a)credibility gap 174
to be beside the point 174
at cross purposes 174
as far as(it)goes 174
on the contrary 174
it(or that)remains to be seen 177
Unit 23 Logic and Reason 逻辑与理由 177
on condition that 177
it(or that)depends(on) 177
in case 177
as long as 177
to account for 180
common sense 180
to hold water 180
to make sense 180
to prove(the)case(or point) 180
to tie in(with) 180
Unit 24 Balancing Arguments 论点的平衡 180
Practice F A Plan for Negotiation 谈判计划 184
to weigh up 184
to take into account(or consideration) 184
(the)pros and cons 184
on the one hand...on the other(hand) 184
for(and)against 184
either way 184
on balance 184
Unit 25 Steps to Understanding 理解步骤 191
on the surface 199
Unit 26 Summarising 总结 199
with hindsight 199
wise after the event 199
to throw light on 199
to sleep on it 199
to see reason 199
to see the light 199
(a)second opinion 199
on the face of it 199
on second thoughts 199
to leave open 199
(a)first impression 199
crystal clear 199
to be in the picture 199
to be in the dark 199
at a glance 199
at first sight 199
in a word 203
the long and the short of it 203
in a nutshell 203
that is(to say) 203
Unit 27 Steps to Compromise and Agreement 妥协和同意的步骤 203
all in all 203
in effect 203
in brief 203
a bare outline 203
in essence 203
to take note of 216
on these terms 216
other 216
things being equal 216
to settle one's differences 216
to smooth out 216
on these lines 216
to take the point 216
to think over 216
to thrash out 216
what if...? 216
without prejudice 216
Unit 28 Reasons for Decisions 作决定的理由 216
to see eye to eye 216
to draw up 216
to agree on/to/with 216
to be in line with 216
common ground 216
to compromise 216
to do business with 216
off the record 216
to go along with 216
in agreement with 216
in so far as 216
to make a deal with 216
to meet half way 216
give and take 216
in the light of 221
Practice G The Negotiation 谈判 221
on the ground of 221
on the basis of 221
in view of 221
in/under the circumstances 221
in the final analysis 221
in that case 221
to base on 221
the acid test 221
Tapescrlpt and Answer Key 录音稿及答案 227
Index 索引 294